For over nine years, Clix has done one thing : PPC.

The Clix team members are experts at using PPC as a powerful tool for our clients. Our team skillfully creates and manages pay-per-click text and display advertising campaigns via Search and Social channels like Google AdWords, Bing Ads, Facebook, Twitter, LinkedIn, YouTube, Yelp and others.
The Clix team members are known as industry leaders. We regularly speak at major conferences like SES and SMX, we write for top industry blogs, and our experts are featured in major publications.
We specialize in problem-solving and trouble-shooting - so if your PPC results have been worsening lately, we'll get you back on track and growing again.

John Lee, Managing Partner

John is an internet marketing jack-of-all-trades with expertise in PPC, SEO, and social media marketing. Working in the search marketing industry since 2006, John has perfected his PPC and analytics skills for his role at Clix Marketing.

John is also an avid blogger, and has been featured on the Clix Marketing blog, Search Engine Watch, Wordstream Blog, PPC Hero, SEO Boy and Website Magazine.

Before Clix, John was the PPC Manager for Wordstream and a Search Marketing Consultant for Hanapin Marketing.

When John isn't rocking PPC accounts, he can be seen as a blur of metal and awesomeness on his motorcycle. And when he slows down he dedicates time to his wife and two darling rug rats.

Mae Flint Polczynski, Managing Partner

Mae has been running operations for close to a decade. Before joining Clix, Mae was the assistant facility manager for Murray State University's arena and performing arts center. Mae booked, publicized, and organized logistics for a few indie bands you may have heard of, and a lot of country and Christian-rock bands you probably haven't. Mae also handled logistics for the university's basketball games, farm and boat shows, wedding shows, and other trade shows.

Prior to working at MSU, Mae served as the director of the Murray Tourism Commission, where she was responsible for all public relations, including media relations, social marketing, digital marketing, advertising, retail marketing, and graphic design. When Mae isn't rocking Clix operations, she is in her metalsmithing studio soldering, filing, and designing jewelry.

James Thompson, Managing Partner

James is our tech-savvy partner. Before joining Clix, James was the VP of Technology for New Equity Financial, where he spearheaded the company's PPC campaigns. James internet experience began in 1994, when he was the first Editor-in-Chief of Inside the Internet, published by Ziff-Davis. He also launched ZD Journal's original web site, email tip service, and other interactive digital products. Among other things, James has served as the CEO of the app developer Internet Tool and Die, served as an eStrategist for Whittman-Hart, and launched broadband cable service for Intermedia@Home. James keeps Clix on the forefront of tech developments.

When James isn't rocking PPC accounts, he competes in pool tournaments on a National level and is a pool sharks on a local level.

Heather Cooan, Director of Client Services

Heather is Director of Client Services for search and social advertising firm Clix Marketing. Heather regularly writes and speaks on various topics within the area of digital advertising including, display, SEM, social, measurement and analysis, and digital strategy. Heather has contributed to many publications on the same topics and served as a technical editor of Google AdWords – Managing Your Advertising Program (O’Reilly Media, 2011). Heather has built her expertise in digital advertising over the last 10 years at companies like the search engine giant Google and digital intelligence firm Cardinal Path.

Michelle Morgan, Campaign Manager

Michelle is known in the SEM industry for her expertise in PPC account management and analytics.

Before joining Clix, she was the in-house PPC manager for Veterans United Home Loans, where she also managed landing page and conversion rate optimization.

When Michelle isn't rocking PPC accounts, she heads to the golf course. In college she teed off for the University of Missouri.

Robert Brady, Campaign Manager

Robert's PPC career began back in 2006. Robert blogs his personal PPC musings at RighteousMarketing.com and has been featured on Small Business Trends, Search Engine People, Raven Tools, PPC Hero and The PPC Blog. He has also spoken at Conversion Conference and Hero Conference.

Robert grew up on a small farm in Idaho, driving tractors and taking care of the cows. He discovered the fascinating world of paid search marketing during a college course and maintains the perfect blend of hard work, smart analysis and efficient implementation.

When Robert isn't rocking PPC accounts, he can often be found skiing the greatest snow on earth, mountain biking or playing ultimate Frisbee at the park on a Saturday morning.

Jenny Anderson, Campaign Manager

Jenny has worked in online marketing since 2009. Getting her start in PPC, Jenny also boasts experience in SEO, email marketing, social media marketing and online content management.

She has written for Wordstream, PPC Hero, SEO Boy, and the Indianapolis Museum of Art Blog, where she is the Online Marketing Manager.

When Jenny isn't rocking PPC accounts, she enjoys running and spending time with her husband and their two cats. Occasionally, she might be found with oil paints and a brush.

• Search Engine Watch: Read John's latest article for Search Engine Watch
• Search Marketing Standard: Read James’ latest article for Search Marketing Standard
• April, 2012 - John Lee is a featured speakers at HeroConf in Indianapolis

• November, 2011 - John Lee is a special guest of Brad Gedde's show, Marketing Nirvana.
• September, 2011 - Clix Marketing presents at SMX East in NYC!
• September, 2011 - adCenter Blog: Read Joseph's latest article for the official adCenter Blog.
• August, 2011 - aimClear wants to clone James Thompson and Joseph Kerschbaum!

Paid search advertising is growing rapidly. New advertisers are constantly entering the market place and existing advertisers are increasing their budgets. As a result, paid search advertising becomes more competitive and generating awesome results gets more difficult.

Clix has the passion, drive, and expertise to reinvigorate your PPC campaign. We bring innovation and creativity to your account every single day. The Clix team has the drive to surpass your goals every month and help grow your business. With Clix you gain years of expert industry experience, which will help optimize your campaigns and significantly boost your bottom line.

What you can expect when Clix manages your PPC campaigns:

• Awesome Results: Clix will improve your ROI quickly and continuously throughout the engagement.
• Outstanding Service: Outstanding service from every team member every day. We are here to answer any question at any time. You should expect constant communication from our team.
• Relentless Innovation: Constant new ideas brought to your campaign. Paid search advertising changes all the time. Clix brings industry-leading creativity and invention to your campaign.
• Your clients rely on you for overall marketing needs. Provide that guidance without the distraction of staying on top of a rapidly-changing niche. You're able to serve as a one-stop-shop for your clients, without the steep learning curve.

Clix has developed a winning methodology for building and optimizing paid search advertising campaigns. This process is a continuous, iterative process that involves constant experimentation leading to steady improvement in results. Perfect for companies who want to sustain profitable growth.

When we manage your paid search advertising campaign, we will:

Understand your company

We will learn what makes your company tick - your products and services, your short-term and long-term business objectives, and your past and present marketing and advertising activities.

Understand your customers

We'll lead you through an exercise that describes your customers not just as a homogenous group with one shared set of characteristics, but as distinct subsets, each with a somewhat different set of attributes, buying behaviors, etc. This will help us determine the keywords and emotional triggers unique to each subset.

Understand your competition

We will put your competition under a microscope and find out what keywords they're using, what ads they're running - whatever it takes to make sure your campaign outperforms theirs.

Build powerful keyword lists

Using proprietary keyword research tools, we will build targeted lists of thousands of keywords - many of which have been completely ignored by your competition.

Build intelligent campaign structure

In campaigns that span tens of thousands or even hundreds of thousands of keywords, creating a large number of meaningful ad groups is crucially important. We will build out your campaign to enable us to tightly associate your keywords with the best-performing, closely associated ad copy.

Write, test and refine killer ads

With extremely limited space, effective PPC ad copy makes or breaks your campaign, no matter how "on-the-mark" your keywords. We've written thousands of successful PPC ads, and we'll tailor ones for your campaign that garner better results than your competitors. then we'll test continually to find variations that steadily improve click-through-rate and ROI.

Test and refine landing page content

We'll work with you to make changes to your landing pages that, while usually minor, tie the content more closely to top-performing keywords and ad copy - continually improving your conversion rates and ROI. We use sophisticated multivariate analysis tools to pick the right combination of words and design elements.

Lather, rinse, repeat

We'll monitor, test and improve your campaigns as often as several times per day. While we use sophisticated bid management software to keep bid cost under control and help meet ROI goals, you'll always have an expert human account manager to monitor your campaign and answer your questions.

Clix require (almost) no supervision.

We provide all of the necessary ingredients for a successful campaign; overall PPC strategy, keyword research, campaign management, bidding and creative optimization, reporting & analysis, multivariate testing, etc. You can stay as involved as you want - or put us on cruise control.

Let's discuss how a partnership with Clix can help your agency

cement a reputation as a modern one-stop-shop

Social media is becoming an increasingly important element of marketing plans. Many companies that have approached Clix want to generate the best results from their social media advertising endeavors. Clix finds the right audience for your social media ads on Facebook, Twitter, and LinkedIn. We provide great results from these networks as well as gain cross-channel attribution insights in order to achieve a true understanding of your social media ROI.

Clix brings years of experience managing profitable social media advertising campaigns. What you can expect when Clix manages your social media campaigns:

• Audience Development: Extensive audience research and creation. Clix works side-by-side with your team to produce relevant, targeted audiences for your campaign.
• Outstanding Ads: Awesome creative for Facebook, LinkedIn, and Twitter. One of the most important elements of social media advertising the actual ad copy. The Clix team brings years of experience writing amazing ads.
• Reliable Tracking: Establish a robust tracking program to determine real ROI. Many social media campaigns are plagued with improper tracking. Before one dollar is spent on ads, Clix ensures that all tracking has been established.
• Cross-Channel Attribution: Understand the direct and attributable revenue of your social media ad spend. Clix understands how social media fits into the overall awareness and purchase cycle. Our team will ensure that you have a clear picture of how Facebook or any other social media is influencing your core audience.

Clix can take your campaigns beyond traditional search marketing channels such as Google Search Bing. Display (Banner) Ad campaigns can reach your target when they are reading content that is relevant to your product or service. We have found that for many of our clients Display campaigns can significantly boost overall volume while achieving specific ROI goals. For some of our clients Display campaigns perform better than Search!

What you can expect when Clix manages your Display advertising:

• Advanced Persona Development: Clix will work with your team to create personas for your various customer profiles. These personas will assist in the creation highly-targeted Display campaigns.
• Strategic Campaign Creation: Once a series of target personas is developed, Clix will create expansive Display campaigns.
• Innovative Ad Creation: Clix works closely with our clients to develop striking ad creative for Display campaigns. Both text and image ads generate amazing results on Display and we’ll help coordinate ad creation in multiple mediums.
• Expert Ongoing Optimization: The reach of Display network advertising is vast. This means that Display campaigns can generate huge amount traffic. You need expert experience to refine and optimize these campaigns in order to boost profitability and ROI. Clix provides ongoing Display campaign optimization and expansion.

Without a thorough conversion rate optimization plan, performance from any channel will be limited – or perhaps even suffer. The Clix team are experts in paid search, social media advertising, display advertising – and we also provide innovative strategies to improve conversion rates on your landing pages and website.

Clix will help you aggressively improve the conversion rate and improve the ROI of your paid search advertising campaigns. What you can expect when Clix manages your conversion optimization strategies:

• Inventive Optimization Plans: Clix will bring a new perspective to your website. Our team will provide consistent strategies to test on your website to enhance user engagement, increase conversion rate, and improve your ROI and bottom line.
• Implementation Assistance: Proper conversion testing usually requires software to assist with variation rotation and reporting. Clix will assist through the entire testing platform implementation.
• Expert Reporting & Analysis: One of the most important elements of testing is analysis and reporting. Clix will provide regular reports and expert insights into the results.

Product feed optimization has been around for a long time. Ecommerce companies have known for a longer time the power of comparison shopping search engines. However, the online shopping experience has been evolving. The main source of this evolution is Google Shopping. Google has been purposefully altering search engine results pages (SERPs) to highlight products. Clix can help your ecommerce business take full advantage of this strategic shift.

With Product-Listing Ads (PLAs) you can display your products directly on the SERPs of Google. However, as with any SEM effort, the devil is in the details. Clix can help you deliver the right product to the right person at the right time. Our advanced methods of Google Shopping optimization will help increase revenue and boost your ROI.
What you can expect when Clix manages your Google Shopping campaigns:

• Google Merchant Analysis: Before optimizing for improved results, we’ll check under the hood to make sure your product feed is properly formatted with all of the necessary information.
• Campaign Creation: Within AdWords, the Clix team will create relevant, robust campaigns that will get your products placed on Google Shopping.
• Ongoing Optimization: Clix focuses on campaign expansion and refinement. Our objective is to provide the highest amount of revenue with the lowest possible cost.

PPC Services for Agencies Clix campaign management is available as a white label service. Agencies count on Clix to produce exceptional results for clients. Agencies shine because they can provide one stop shopping.

Clix Marketing Agency Relationships

Pay-per-click (PPC) advertising provides significant challenge to many marketing/advertising firms struggling to meet the varied demands of their clients. Dedicated resources and constant research are required to keep up with the changes in strategies and tactics necessary to provide top service. A partnership with Clix Marketing can provide you with access to instant, expert, dependable resources to meet these challenges.

Clix focuses only on PPC advertising.

Our focus allows us to bring our expertise to provide unequaled service to your clients. Our industry knowledge and expertise translates into successful campaigns and ultimately, happy clients.

Partnering with Clix allows you to focus.

Your clients rely on you for overall marketing needs. Provide that guidance without the distraction of staying on top of a rapidly-changing niche. You're able to serve as a one-stop-shop for your clients, without the steep learning curve.

Clix improves results.

Many advertisers create incomplete or inefficient campaigns that succeed - but barely. Clix takes those underachievers and manages them to achieve excellence.

Clix helps you get recurring billings.

Since our methods produce continuous improvements, your clients are happy to pay your monthly fees.

Clix provides the services - your provide the name.

We provide services under your name, if desired, and will never interfere with the trusted relationship you've built with your clients. excellence.

Clix works with flexible compensation structures.

We work with you and your clients to create a compensation model that meets the needs of everyone involved - flat fee, performance-based, etc.

Clix require (almost) no supervision.

We provide all of the necessary ingredients for a successful campaign; overall PPC strategy, keyword research, campaign management, bidding and creative optimization, reporting & analysis, multivariate testing, etc. You can stay as involved as you want - or put us on cruise control.

Let's discuss how a partnership with Clix can help your agency

cement a reputation as a modern one-stop-shop