Have You Tried These Methods to Increase Conversions?

April 17th, 2014 Amber Speer Posted in PPC Tactics | No Comments »

When running ppc campaigns, increasing conversions is always on the forefront of our minds. So any new potential idea for increasing conversions is a good one to at least try.  Below is a short list of ideas I’ve used in the past and some ideas I think people overlook or don’t think are very important […]


Bing Ads Keeps Improving By Listening To Users

April 15th, 2014 Robert Brady Posted in Bing Ads | 2 Comments »

BingAds makes a concerted effort to listen to users. To that end they maintain a Feature Suggestion Forum where users can submit ideas as well as vote on the ideas that have already been submitted by the community. In the past I’ve voted on features and just today got this followup email: As you can […]


The Clix Marketing Blog’s Weekly #PPC News & Views: April 11th, 2014

April 11th, 2014 Michelle Morehouse Posted in PPC News and Views | No Comments »

Welcome back to another edition of the Clix Marketing Blog’s Weekly PPC News and Views! Big happenings around the web this week with Google’s changes to search query data in Analytics. We’ll cover that and more this week. Let’s get started! Not About the (Not Provided) Mess Wordstream How to Create a Ferocious Unique Selling […]


Changes to How Google AdWords Handles Calls Counted As Conversions

April 10th, 2014 John Lee Posted in Call Tracking, Google AdWords | 1 Comment »

Last week Google announced a change to how they will handle calls counted as conversions. This isn’t a sexy change that brings about some new feature, but is important all the same. Before we talk specifics of the update, a bit of history is required. Last year during the aftermath of the Enhanced Campaigns rollout, […]


Call for Freelance Help!

April 8th, 2014 Heather Cooan Posted in Uncategorized | 1 Comment »

You has paid media skillz? We are looking to hire 1 or 2 freelance PPC professionals to help support our growing client base. Our clients are vertical agnostic and include B2B, lead gen and, e-commerce. We manage campaigns across a plethora of channels including Google AdWords, Bing Ads, Google & Bing Shopping, Third Party Display […]


Clix Marketing Blog’s Weekly #PPC News & Views: Apr 4, 2014

April 4th, 2014 Michelle Morehouse Posted in PPC News and Views | No Comments »

Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! This week proved to be another great week for content in the PPC industry. Here are some of the posts we thought deserved a second look. From the Experts Wordstream Help! I Raised My AdWords Bids and Got LESS Traffic!: You […]


eCommerce Beginners Guide – Part 3: Promotions & KPI’s

April 3rd, 2014 Heather Cooan Posted in eCommerce | 2 Comments »

Promotions are a major component of eCommerce marketing strategy. They provide competitive edge and drive demand. It’s important to know how promotions impact KPI’s when managing advertising spend for eCommerce store fronts so you can account for changes in your eCommerce metrics like AOV, ROAS, and Margin. You can read more about eCommerce KPI’s in […]


AdWords Geotargeting Goes to College…and Airports

April 1st, 2014 Robert Brady Posted in Google AdWords, PPC Tactics | 2 Comments »

AdWords has always offered some really cool targeting options, whether that’s retargeting or income level targeting. However, there are a couple of new targeting options that you should know about. Airport Targeting Say you’re a company that targets travelers in general. Maybe you offer a great frequent flyer program or make the best luggage in […]


Making Your Small-Medium PPC Data Work Like Big Data

March 31st, 2014 Michelle Morehouse Posted in PPC Tactics | No Comments »

The phrase “Big Data” has been all the rage recently. Companies talking about using their Big Data to make decisions based on well, large amounts of data, to yield big results in their businesses. Great! Sounds like fun right? But what if you don’t have big data? What if you’re like the other 99% of […]


Clix Marketing Blog’s Weekly #PPC News & Views: Mar 28, 2014

March 28th, 2014 Michelle Morehouse Posted in PPC News and Views | No Comments »

Welcome to this week’s edition of the Clix Marketing’s Blog PPC News and Views! While looking through this week’s posts we realized there were a ton of good posts from around the industry this week. So, we just decided to add them all! Caring is sharing, right? RIGHT. Without further ado, here are all the […]