New: Objectives Based Display Campaign Set-Up

November 24th, 2014 Amy Bishop Posted in Display Networks, Google AdWords | No Comments »

Some of you may have noticed a new display campaign set-up functionality in AdWords. This functionality has only rolled out to a subset of advertisers and isn’t yet documented in the AdWords help section, making the details around this new set-up pretty vague.  We’ve reached out to AdWords for clarification but, in the meantime, we’ve done […]

The Big 5 Ad Copy Triggers

November 21st, 2014 Robert Brady Posted in Ad Copy Strategy | 4 Comments »

Recently I had the chance to listen to a presentation by Marcus Sheridan (@TheSalesLion on Twitter) as he spoke about content marketing. He’s a very dynamic speaker and he had some very thought provoking ideas about how marketers should be educators more than salespeople. Good stuff and you should look him up if you’re into […]

PPC Freelancers Wanted: Earn Some Extra Cash for the Holiday Season!

November 11th, 2014 Michelle Morehouse Posted in Clix Marketing News, PPC Industry | No Comments »

It’s beginning to look a lot like Christmas, toys in every store. But the prettiest site to see, is all that extra green, right in…your…hands. (I’m pretty sure that’s how the song goes….) Need a little extra cash this holiday season? Have some free time during the week or on the weekends you’d like to […]

Are Dynamic Search Ads Right For You?

November 10th, 2014 Robert Brady Posted in eCommerce, Google AdWords, PPC Tactics | No Comments »

Say you’re a small business that has quite a few products for sale on your website. You want to promote your products via Google AdWords and you start to learn what that will take. You do some keyword research and start breaking out all the different variations into tightly themed ad groups. You then begin […]

#PPCFright2014: Final Day: Day of the Dead Recap

November 4th, 2014 Michelle Morehouse Posted in Halloween 2014 | No Comments »

Whether you celebrate All Saints Day, Day of the Dead, or some other version, there’s always room for remembering those lost in the past and the impact they had. That’s why I’ve gathered you all here today. Although it’s past Halloween, our 12 posts from the spooky season still ring true throughout the year. So without […]

We Did It Again! Welcome Robert Brady to the Clix Marketing Team!

November 3rd, 2014 Michelle Morehouse Posted in Clix Marketing News | 4 Comments »

It is with much joy and excitement that we announce Robert Brady has agreed to join the Clix Marketing team! Starting today Robert will be joining the team as our new Senior Manager: Software, SMB, Strategy. He hit the ground running this lovely Monday morning. You might be asking, who is Robert Brady? And to you […]

Movin’ On Up: Facebook Targeting Moves to Ad Set Level

November 3rd, 2014 John Lee Posted in Facebook Ads | No Comments »

Logged in to manage a client’s Facebook Ads account today and was greeted by a friendly update announcement. Turns out that targeting, placement and bidding settings are moving from the ad level to the ad set level. Yes, you read that correctly. Targeting, placements (mobile, newsfeed or right placement) and bidding will be set at […]

#PPCFright2014 Day 12: Paranormal PPC Encounters

October 31st, 2014 Amy Bishop Posted in Halloween 2014 | No Comments »

What would Halloween be without sharing ghost stories?  Not just any ghost stories, though.  The most terrifying of all. The ones that are beyond your wildest imagination. The ones that are true. This, my friends, might just be the most frightful post in our 13 Days of PPC Fright #PPCFright2014 series. We reached out to some […]

#PPCFright2014 Day 11: What’s Your Final Destination?

October 30th, 2014 John Lee Posted in Agency Life, PPC Industry, PPC Tactics | No Comments »

Final destination. The end. You can’t cheat death… or at least you can’t cheat the performance of your PPC campaigns. Knowing that a final destination is inevitable, we are forced to plan ahead. What are your goals? What is the end game? Prepare for it or the results will be violent and unexpected. Understand Your […]

#PPCFright2014 Day 10: Finding Casper, A PPC Account’s Friendly Ghost

October 29th, 2014 Robert Brady Posted in Halloween 2014, Special Series | 2 Comments »

In most movies, ghosts are portrayed as specters to be feared. I have yet to meet someone that wanted to be haunted (hey, that rhymes). Sometimes they can even influence the world of the living in negative ways (looking at you Stay Puft Marshmallow Man and Slimer). But can ghosts be helpful? Casper The Friendly […]