Clix Marketing PPC Blog

• I'm at Loves Travel Store (178 Southwell Blvd, exit 59, Tifton). http://4sq.com/aPLXif #
• RT @clickequations: RT @kylehase: Google went with "Parisian Love" superbowl ad? Should have done "Apple as the new big brother" a la 1984 #
• @John_A_Lee really sorry about the Colts. But the LSU-alumnus side of me ain't. in reply to John_A_Lee #
• U.S. Politics, c. 2010: http://tweetphoto.com/10777180 #
• CMO hires show focus on direct, digital ROI http://bit.ly/d1M5dV #
• Help Clix find some exceptional freelance web designers: http://bit.ly/9H9DWn Pls. RT #
• Let's get a few more votes & publish the results: What should we call PPC/Paid Search/SEM? http://bit.ly/c2vx3o #
• Watch All Super Bowl XLIV Ads http://bit.ly/c5BZJc #

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• RT @tweetmeme Coming Soon: The 21 Secret Truths of High-Resolution PPC http://is.gd/7L3Vf #
• @CarrieHill yw! in reply to CarrieHill #
• RT @gregjarboe: RT @sewatch YouTube was born five years ago and now it's the fifth largest website in the world http://bit.ly/a6iQBC #
• Clix is Looking For Exceptional Web Designers: http://bit.ly/9H9DWn Please Retweet #
• Farewell, Forrt Myers Beach! http://bit.ly/dhEggs #
• I'm at Mcdonalds. http://4sq.com/4GhLAR #
• @SemBarista interesting day – driving 1,100 miles – FL to KY in reply to SemBarista #

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We’re looking for exceptionally-talented freelance web designers to create super-effective landing pages for our clients.

You must have experience creating conversion-focused landing pages. You must be able to work quickly and efficiently, and communicate by IM and email even during “off hours.”

You must be able to:

• Use Dreamweaver proficiently.
• Create design prototypes, including graphic design, site navigation, and layout of content for dynamic landing pages.
• Create visual concepts from static image mockups or written descriptions that match the content and the image requested by the clients and Clix.
• Ensure that the layout of the content is accessible and logical; recommend improvements if necessary.
• Build Landing Pages using technologies that conform to international standards and make sure that they are universally accessible by top browsers.
• Understand and employ best practices for landing page optimization.

Interested? Please send your CV or resume, along with a list of 2-3 references and 2-3 design samples (thse can be links) to hr@clixmarketing.com.

• RT @shawnafennell: Have U signed up? 30 Webinars in 1 weekend : SEO, PPC, Ecommerce, & more- FREE. #nle http://bit.ly/7MS14l #
• RT @mediatwo: Just created a list of professional advertising associations worth following – please help me add to it! http://bit.ly/cgNMvT #
• RT @clickequations: Bing & Facebook get cozier on search, talk about adv. http://bit.ly/cfmW1w Bing + Facebook + Apple may be something #
• @JoeKerschbaum the book will RULE!! in reply to JoeKerschbaum #
• @JoeKerschbaum I won't be able to read it – I'm on VACATION! ;=) in reply to JoeKerschbaum #
• Was that really Carrot Top and Wayne Newton during the credits of The Hangover? #
• RT @chiefmartec: RT @CarrieHill 2 Simple Rules for Fixing Most High Bounce Rate Pages – my new @sengineland column http://ow.ly/14lOZ #

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• RT @John_A_Lee: RT @Amelia_Dawson: Discussion on LinkedIn on 10 questions when choosing a P#PC Management technology http://bit.ly/cOSlb7 #
• RT @clickequations: RT @KimClink_MrsC: Want to exclude parked domains from the #AdWords Content Network? Watch this: http://bit.ly/cfIpee #
• RT @John_A_Lee: RT @sengineland: Introducting Your #PPC Dashboard: Today, we’re going to go under the hood http://selnd.com/bEyJqJ #
• RT @Amelia_Dawson: Still having issues with the new(ish) Google AdWords Interface/Dashboard? If Yes – Read This! http://selnd.com/aR5YMn #
• @designsbyjole thanks! in reply to designsbyjole #
• RT @aimclear: Strategy for Brands Performing Poorly in SERPs: "Using Affiliates To Protect Your Brand With #PPC" http://selnd.com/cIeLWP #
• RT @Matt_Umbro: Support Boston Red Sox, add a #twibbon to your avatar now! – http://bit.ly/4bC6I #
• @Matt_Umbro yup! in reply to Matt_Umbro #
• @Matt_Umbro born and raised outside Hartford CT in reply to Matt_Umbro #
• RT @digitalalex: RT@shawnafennell: Win The BIG Prize: $900 Market Motive "Practioner Level" Course http://bit.ly/dbLTBu (RT 2 Enter) #
• RT @marcpoirier: Google Is Wrecking DoubleClick, Says Unhappy Client http://bit.ly/aIUL1A #
• Music distribution waaaay before iTunes: http://twitpic.com/11e364 #
• Yes! RT @jckimPPC: @Szetela Will you be sharing the SEM/PPC/Advertising poll results with us? #
• @fivewithflores what time Monday? in reply to fivewithflores #
• @fivewithflores pls email me – I think addresses I have 4 you aren't working in reply to fivewithflores #
• Dunno – anyone know? RT @magnusearch: @Szetela Do you know the specific date that Y! SSP went offline? 1/3? #
• RT @clickequations: RT @avinashkaushik: Pls help friends get $25k grant to touch 10,000+ kids in low income schools. http://goo.gl/25f5 #
• Sun’s Chief Executive Tweets His Resignation http://bit.ly/c8G4Ol #
• Introducing Your #PPC Dashboard http://selnd.com/cIb8hz #
• How To Take Keyword Research To The Next Level http://selnd.com/bjwPgI #
• Hey #PPC Tweeps – what do you call your profession? http://bit.ly/c2vx3o Please Retweet #

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• Free webinar today: What the CMO Needs to Know about Landing Page Optimization http://bit.ly/cAuaXe #
• RT @lyricacopy: I'm attending "But…Where is SEO/PPC Search Marketing Going in 2010?" — http://100204.eventbrite.com #
• #Adwords Tracking Fundamentals http://bit.ly/98RJ7Y #
• I'm at Beached Whale (1249 Estero Blvd, Ft Myers). http://4sq.com/chnnTe #
• More evidence of mass hysteria: http://twitpic.com/117rba #
• @fivewithflores I've seen that question with a different word than "kill"… in reply to fivewithflores #
• @fivewithflores want totape Monday? What topic(s)? in reply to fivewithflores #
• @lyricacopy yw! in reply to lyricacopy #
• Pretty scary… RT @bissell: @Szetela Did you see my notes on Google Analytics failing for us? http://bit.ly/d8qvJL #
• RT @bgtheory: Top 10 Search Marketing Blogs by @SemGeek <we made the list > http://bit.ly/a54coL #
• @fivewithflores nope – missed that entirely – where did you see it? in reply to fivewithflores #
• @SemBarista ni-hao, Nr, Hsiu. Listening to one of my favoriet albums/love stories: http://bit.ly/cSAmlv in reply to SemBarista #
• RT @chiefmartec: RT @ion_interactive Don't let your shoes, or your landing pages, get too old http://twurl.nl/5rospf #
• RT @aimclear: RT @bgtheory: RT @WordStream How to Improve AdWords Click-Through Rate http://tinyurl.com/yl9e5kb #

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Call it a personal hangup, but I think the world would be a better place if we all used the same term to describe what we do.

Should we call “it” Paid Search? That doesn’t work for me, since it ignores the importance of Content Network advertising – whose success depends on entirely different best practices than one should apply for Search Advertising. (See why by downloading your free copy of my book Customers Now.)

Should we call it SEM? Call me pedantic, but the meaning of the word “marketing” is a superset of “advertising.” So SEM could be used to describe a wide range of activities, as Wikipedia agrees.

I’d like to lobby for the widespread acceptance of the term “Pay-per-click Advertising” – with the alternatives “PPC Advertising” and “PPC” for short. Wikipedia seems to favor this definition as well.

Semantic purists would point out that “PPC” is still a bit inaccurate, since an advertiser on the AdWords Content Network can choose to pay on a cost-per-thousand (CPM) basis. But IMHO “PPC Advertising” is the term that best fits.

What do you think? I’ve set up a quick poll here – weigh in to choose one of the alternatives I’ve listed, or post a comment here if I’ve missed THE perfect choice!

• RT @marcpoirier: From @Mel66 – The great influence of PPC on non-search conversions – DMNews http://bit.ly/a5bYaL #
• How to Reach Affluent African Americans http://bit.ly/aqJq9r #
• RT @John_A_Lee: RT @gsterling: Google New Local Ad Category Invades “7 Pack”: http://bit.ly/bIN4v9 #
• RT @digitalalex: A good overview of negative keyword basics by @bgtheory – http://bit.ly/97zqfz #
• RT @bgtheory: This might be fantastic > Google Gears Comes To AdWords: http://bit.ly/aeCfMW #
• RT @annatalerico: RT @ion_interactive Copy that Converts: Interview with Copywriting Maven RobertaRosenberg http://ow.ly/1nZ7ZC #
• RT @Amelia_Dawson: RT @econsultancy: Mobile E-commerce Best Practice Guide – 24-page guide w/lots of recommendations http://bit.ly/95osBx #
• RT @Amelia_Dawson: RT @ppc_advice: Effective Google AdWords Affiliate Marketing Strategies in 2010 ~ PPC Blog http://ow.ly/16tJtF #
• RT @acquisio: PPC & the Long Tail: How Important is it, Anyway? #SMN webcast with George Mitchie. Feb 18 at 1pm EST http://bit.ly/6cpJMT #
• I'm at The Bubble Room (, ). http://4sq.com/dccsyd #
• @Jessaquila the bubble bread was great, but we didn't leave room for the velvet cake. in reply to Jessaquila #
• RT @aimclear: Useful Google Operators Primer Keyword Research with Google Only: No Other Tools Needed http://bit.ly/aUHyTF #
• Is Your SEO Expert Obsolete? 8 Minute Self-Audit http://bit.ly/9NhqZw #
• VCs Funding 'Agency Replacement' Software http://bit.ly/9hGhAl #
• @jameswindrow tell @aimclear – I'm sure he would want to know your opinion! in reply to jameswindrow #
• @SEOSEM cool – hope you enjoy it! in reply to SEOSEM #
• RT @aimclear: The Best SEO Article I've Read in So Long, From stuntdubl http://bit.ly/blbAQJ #
• RT @info_man: RT @RuudHein: Increase Your Conversion Rates by 60% with #Adwords SiteLinks http://bit.ly/9CIqRJ #

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• @John_A_Lee on the chilly side – less than 70 degrees. in reply to John_A_Lee #
• Tools for Search Marketing Intelligence http://bit.ly/975iee #
• A #PPC Glossary http://bit.ly/bLgRRL #
• RT @Amelia_Dawson: Super Split Tester is excellent; absolutely fab free tool for Split Testing #PPC ads http://bit.ly/cZZNH4 #
• Shopper Profiles and Conversion Rates Part I http://bit.ly/dCHslC #
• How To: Excel At Excel For #PPC Applications, Part 6 http://bit.ly/cwrFG3 #
• First sunset of the week: http://twitpic.com/10xmhx http://bit.ly/d1kAvH #
• @MelCarson fort myers beach Florida. Steeling ourselves for the un-Florida-like London. in reply to MelCarson #
• Weather report for the US, including our location. http://twitpic.com/10xpmv http://bit.ly/d1kAvH #
• @FFcommunicator yw! in reply to FFcommunicator #
• #PPC Broad Match + Negative Keywords = A Profitable Long Tail http://bit.ly/cIegZW #
• Microsoft enables full HTML device targeting for advertisers http://bit.ly/dgpaxj #
• Facebook Asks Court To Dismiss Click Fraud Cases http://bit.ly/9xNSwK #
• Tools for #PPC Search Marketing Intelligence http://bit.ly/975iee #

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• Finally temps above freezing – barely! (@ somewhere north of Macon GA) #
• I'm at just crossed into Florida #
• @KeriMorgret yup – 15 degrees at departure – now 60! in reply to KeriMorgret #
• I'm at last 5 miles of 1,000+ mile trip is crawling at 5 mph #
• RT @WordStream: Register NOW for #SearchFest 2010 (3/10) http://sempdx.org/searchfest/ via @SEMpdx #
• @shawnafennell thanks – and yes – answertomorrow in reply to shawnafennell #
• RT @FFcommunicator:"iPad—The Good, the Bad and the Possibilities" http://bit.ly/aMhelj #
• RT @leeodden: Looking forward to SEO for Communicators at SMC Louisville Feb 16. Hope to see you there: http://bit.ly/c88dOl #
• I'm at Fort Myers Beach (, ). http://4sq.com/aIRpNo #

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• RT @GlennLivingston: FREE MP3: Adwords Automatic Broad Match Without a Migraine http://aweber.com/b/22PeT #
• Yahoo video re: their new #PPC features http://bit.ly/d1kcWx #
• RT @glenngabe: http://bit.ly/dkrE5m @jeffjarvis explains how Google would consider providing more transparency about rev splits in AdSense #
• RT @marcpoirier: Great piece by @andrew_goodman "Five Quality Score Myths Busted" on ClickZ http://bit.ly/cuW7P5 #
• RT @stijndemeyere: @Szetela And full interview is on blog of my friends @socialemail: http://ow.ly/129DM #
• #PPC Campaign Optimization At-A-Glance: Troubleshooting and Fixing Common Problem Areas http://bit.ly/9lq4ka #
• 11 more hours to Fort Myers Beach! (@ Somewhere near the TN/GA border) #
• @chris_hart sooo-WEEE! in reply to chris_hart #
• Less than 700 miles to go! (@ somewhere near Atlanta) #

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• Buy my #Nexus One – get a free autographed copy of my book! http://bit.ly/dpdtVk #
• Pay-Per-Performance Models: The Next Wave in Online Advertising? http://bit.ly/cilhct #
• @djg as an agency fee model? in reply to djg #
• @rzwicky gracias, Zwicky-san! in reply to rzwicky #
• RT @clickequations: RT @TheGrok The Ultimate Conversion Optimization Reading List – http://bit.ly/aiP1tA #
• RT @digitalalex: Still the best post on #PPC impression share that I've read: http://bit.ly/qFgCb @clickequations #
• @lieblink too slow; bad Exchange integration. Kinda like the 128K Mac – cool idea, but too early/kludgy/slow. U going to SES London? in reply to lieblink #
• Yahoo Q4 ‘09 Financials and #PPC Share http://bit.ly/akUp5D #
• @tim_ash Gracias, komrade! in reply to tim_ash #
• @lieblink right! in reply to lieblink #
• RT @Twitter_Tips: Things You Do On Twitter That People Hate: http://j.mp/aTPt8B #
• RT @lorenbaker: RT @tweetmeme How to Find Valid Affiliate Program Reviews (by Real People) http://ow.ly/1nKAiT #
• RT @MelCarson: RT @tweetmeme #PPC Campaigns Can Crossover To Benefit SEO & Social Media http://ow.ly/1nDrs1 #
• #PPC Hero News Roundup for 1/29/2010 http://bit.ly/duJZpI #

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