3 Tips for Better PPC Competitor Analysis

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  Anyone who has worked on a PPC lead generation account knows that these accounts are an inherently different kind of beast than e-commerce. These accounts have different fluctuations, challenges and goals than other accounts and therefore have to be managed differently. Many times, it can be hard to look at PPC blog posts about

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Why Your AdWords Account Failed

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I’ve come across a few blog posts in the last few months discussing how AdWords was a complete failure. Working in the paid search industry for the past 6 years, I have my fair share of gripes when it comes to AdWords but it being a total and complete failure has never been one of them. Reading

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3 Crucial Tips for Training PPC Newbs

Kevin Hart - Training Meme

When I started working in the digital marketing industry six years ago, I was fortunate enough to have excellent trainers. They were knowledgeable, professional and did all they could to help me learn and be a successful PPC account manager. My fellow new hires and myself went through three months of training. We covered everything

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3 Simple Expanded Text Ad Writing Strategies

Google Expanded Text Ads

With the global rollout of Expanded Text Ads (ETAs) in Google AdWords many advertisers are now presented with the prospect of needing to overhaul their ad copy. For starters, a brief explanation of the difference between the old text ad format and the new ETA format. What Are ETAs? The original text ad format was limited

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