SEMPO Hangout Paid Search Goodies


I had the privilege of being invited to represent PPCers on a SEMPO hangout yesterday that was put together by their education committee. Never being able to turn down the chance to talk paid media geekery with other industry pros, I happily accepted, and had a great time! Here were the hot topics: Keyword volume Is

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4 New Twitter Features Over the Past Month


Twitter has had a pretty strong summer, no doubt. Between autoplay video, audience insights and the new app target strategies based upon categories of apps previously downloaded, among other expansions. Let’s not forget about their mobile app, which rolled out to both Android and iOs in early July. Twitter’s announcements have been fairly frequent and

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PPC Efficiency Tip: The 3 Ds


In the world of PPC management, there seems to be a never-ending list of things you could do to optimize your account(s). However, time is not unlimited so you can only get so much done. Therefore, the best PPC managers are often those who achieve the greatest efficiency. For this discussion, let’s agree that efficiency

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Welcome Jill DuPre to the Clix Marketing Team!


Clix is amazingly happy to announce that we’ve hired yet another PPC all star! Jill DuPre is starting her first day as a Clixie today! Don’t know Jill? Here’s a little background: she’s been managing PPC campaigns since 2005 in both the agency and independent contractor roles. She also has a bit of background in

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