#PPCFright2014 Day 11: What’s Your Final Destination?

October 30th, 2014 John Lee Posted in Agency Life, PPC Industry, PPC Tactics | No Comments »

Final destination. The end. You can’t cheat death… or at least you can’t cheat the performance of your PPC campaigns. Knowing that a final destination is inevitable, we are forced to plan ahead. What are your goals? What is the end game? Prepare for it or the results will be violent and unexpected. Understand Your […]


#PPCFright2014 Day 10: Finding Casper, A PPC Account’s Friendly Ghost

October 29th, 2014 Robert Brady Posted in Halloween 2014, Special Series | 1 Comment »

In most movies, ghosts are portrayed as specters to be feared. I have yet to meet someone that wanted to be haunted (hey, that rhymes). Sometimes they can even influence the world of the living in negative ways (looking at you Stay Puft Marshmallow Man and Slimer). But can ghosts be helpful? Casper The Friendly […]


#PPCFright2014 Day 9: 7 Deadly Sins of PPC Management

October 28th, 2014 Amy Bishop Posted in Halloween 2014 | No Comments »

You’ve been careful – watching for Zombies and things that go bump in the night. You’re prepared to survive a PPC horror story should one arise but what if you’re in one already and you just haven’t realized it yet? You’ve been on the lookout for stranger danger and you know better than to keep […]


#PPCFright2014 Day 8: How to Survive a PPC Horror Story

October 27th, 2014 Michelle Morehouse Posted in Halloween 2014, Special Series | No Comments »

We’ve all been there. Happy as clams. Minding our own business. Then you notice your desk chair creak. The sun goes down and clouds are rolling in. The birds begin to sound anxious. Then it happens. The inciting incident: data disappears, performance plummets, everyone is in a panic. At this point you realize you’ve just […]


#PPCFright2014 Day 7 – Visiting the Pumpkin Patch: Choosing Clients is Like Choosing a Pumpkin.

October 26th, 2014 Mae Polczynski Posted in Agency Life | No Comments »

Halloween isn’t all vampires and ghosts. There are hayrides, candy, and pumpkins! Today we take a break from the spooky to visit the pumpkin patch. Like picking clients, picking the right pumpkin is easy once you identify what suits you best. (*If you feel deprived of PPC terror today. You can read my scary article […]


#PPCFright2014 Day 6 – Do You See Dead Data?

October 25th, 2014 Robert Brady Posted in Halloween 2014, Special Series | No Comments »

Caution: Spoiler Alert (but if you haven’t seen The Sixth Sense by now, you’re not going to) I remember the first time I watched The Sixth Sense. That point at the end when you learn that Bruce Willis’ character has been dead the whole time? Yeah, I was totally floored and couldn’t wait to see […]


#PPCFright2014 Day 5: Beware The Walking Dead

October 24th, 2014 Amy Bishop Posted in Halloween 2014 | No Comments »

You’ve seen the tell-tale signs of a zombie in an account, right? A change history with next to nothing in it, automated rules carrying the bulk of recent updates, or maybe just an account structure that lacks consistency and strategy? There are different types of zombies but I’m referring to the “Walkers”.  They perform basic functions […]


#PPCFright2014 Day 4: The 5 Omens of a Departing Client

October 23rd, 2014 Mae Polczynski Posted in Agency Life | 2 Comments »

The black cat, the perching crow, the flicker of a candle. In a horror movie these harbingers are soon followed by carnage. Even if we are all providing brilliant, premium digital advertising services, we can still lose a client to a rare breech in best practices, changes in the client’s growth plan or internal structure, […]


#PPCFright2014 Day 3 – The Art (and Danger) Of Trick-Or-Treating

October 22nd, 2014 Amy Bishop Posted in Halloween 2014, Special Series | No Comments »

Welcome to Day 3 of #PPCFright2014! Today’s post is about a very important topic: Trick-or-Treating. Of course you should never trick or treat alone, so this is a group post! A big costume hat tip goes out to John Lee, Michelle Morehouse and Robert Brady for their contributions! I know what you’re thinking, “Trick-or-treating doesn’t […]


#PPCFright2014 Day 2 – Identifying Stranger Data Danger In Your PPC Account

October 21st, 2014 Michelle Morehouse Posted in Halloween 2014, PPC Tactics, Special Series | No Comments »

You wake up feeling great, have yourself a fantastic morning, then get settled in and ready to look at your PPC account. Something’s off. Maybe conversions have tanked or skyrocketed. Maybe your CTR data is very inconsistent. Your costs may have plummeted or gone through the roof. Whatever the case, something is up. Something strange […]