Business Principles in PPC: Push vs Pull Marketing


In previous articles, I’ve talked about a couple of business principles that play large roles in your PPC campaigns. If you didn’t go to business school, you may not have been taught these principles, but trust me, they’re there. The first was the AIDA Principle following users through the four phases of engaging with an advertisement.

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Multi-Channel Series Wrap Up: Mixing PPC with Other Marketing Efforts


  Whether you’re a business owner, C-level exec, or you manage an individual marketing channel, it’s important to understand how one department’s efforts affect another and how they can work together. At Clix Marketing our focus is, and has always been, digital advertising. Specifically PPC. Over the years we’ve been able to witness these interactions

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