Clix Marketing PPC Blog

This is a guest post by Nick Stamoulis, President of Brick Marketing One of the biggest differences between the B2B and B2C industries is the length of the average buying cycle. For instance, someone who deciding where they want to eat lunch (B2C) isn’t going to spend six months researching the restaurants in their neighborhood, [...]

Are You An Awesome Search & Social PPC Expert? Clix Marketing Wants You! Clix Marketing has been growing at an accelerated rate lately… and we’re only getting started! We need to beef up the team so that we can continue to provide super-awesome service and banging results for our amazing clients. Are you an awesome [...]

The time has come for all PPC advertisers to pay attention to Google’s +1. Last week I wrote an article about how +1 is starting to change how we manage AdWords for Search due to its potential affect on CTR and the indirect influence on Quality Score. Yesterday, Google announced that +1 is going to [...]

Google recently mentioned that “97% of new visitors do not convert the first time they arrive at your site.” While you never get a second chance to make a first impression, you have limitless opportunities to make that critical second impression, thanks to remarketing in AdWords. Google AdWords’ robust remarketing feature can enhance and expand [...]

It happens to all of us eventually. We manage our PPC campaigns day in and day out and then one day — boom! We hit a wall. What do I do next? Is this really all I can get out of my PPC campaign? Even more startling are those PPC managers that never reach the [...]

<See updates below> There’s a dark secret that’s being discussed in hushed, desperate tones at Google, Microsoft and Yahoo!: the growth in the number of browser-based searches has slowed. A lot. How can this be so? The growth in the number of personal computing devices – PCs, smartphones, tablets, netbooks – has accelerated over the [...]

by Joseph Kerschbaum Director of Client Services, Clix Marketing New features are coming soon to Microsoft adCenter. One of the most interesting updates to the adCenter interface is the exposure of your individual keyword Quality Scores. Let’s explore the attributes of the adCenter Quality Score, how these scores affect your performance, and how you can [...]

Clix Marketing has been growing at an accelerated rate for the past 6 months… and we’re only getting started! We need to beef up the team so that we can continue to provide super-awesome service and banging results for our amazing clients. Are you an awesome PPC manager who knows AdWords and adCenter like the [...]

If you’re like me or thousands of other Google AdWords advertisers, you have lamented the loss of the “old school” AdWords reports. Last year Google began pushing all of the report modules into the physical interface of AdWords in lieu of bundling them all in a central location. While all of the old reports technically [...]

by Joseph Kerschbaum Director of Client Services, Clix Marketing The folks at adCenter are certainly stepping up their game, which is welcome news. It’s never a good idea to have all of your PPC eggs in one Google basket. Over the coming months adCenter usability will improve, which should draw advertisers to the platform. Here’s a [...]