#PPCFright2014 Day 5: Beware The Walking Dead

October 24th, 2014 Amy Bishop Posted in Halloween 2014 | No Comments »

You’ve seen the tell-tale signs of a zombie in an account, right? A change history with next to nothing in it, automated rules carrying the bulk of recent updates, or maybe just an account structure that lacks consistency and strategy? There are different types of zombies but I’m referring to the “Walkers”.  They perform basic functions […]

#PPCFright2014 Day 4: The 5 Omens of a Departing Client

October 23rd, 2014 Mae Polczynski Posted in Agency Life | No Comments »

The black cat, the perching crow, the flicker of a candle. In a horror movie these harbingers are soon followed by carnage. Even if we are all providing brilliant, premium digital advertising services, we can still lose a client to a rare breech in best practices, changes in the client’s growth plan or internal structure, […]

#PPCFright2014 Day 3 – The Art (and Danger) Of Trick-Or-Treating

October 22nd, 2014 Amy Bishop Posted in Halloween 2014, Special Series | No Comments »

Welcome to Day 3 of #PPCFright2014! Today’s post is about a very important topic: Trick-or-Treating. Of course you should never trick or treat alone, so this is a group post! A big costume hat tip goes out to John Lee, Michelle Morehouse and Robert Brady for their contributions! I know what you’re thinking, “Trick-or-treating doesn’t […]

#PPCFright2014 Day 2 – Identifying Stranger Data Danger In Your PPC Account

October 21st, 2014 Michelle Morehouse Posted in Halloween 2014, PPC Tactics, Special Series | No Comments »

You wake up feeling great, have yourself a fantastic morning, then get settled in and ready to look at your PPC account. Something’s off. Maybe conversions have tanked or skyrocketed. Maybe your CTR data is very inconsistent. Your costs may have plummeted or gone through the roof. Whatever the case, something is up. Something strange […]

#PPCFright2014: Day 1 – Exorcise Your PPC Demons

October 20th, 2014 John Lee Posted in Agency Life, Halloween 2014, PPC Industry | No Comments »

You all remember when you first watched The Exorcist. You were terrified. It’s OK – you can admit it. If you haven’t seen it, let me summarize: Creepy kid goes crazy, talks with a creepy voice, spins her creepy head and pukes creepy green pea soup all over the place! Exorcist does his job and […]

13 Days of PPC Fright: Let’s the Tales Begin!

October 20th, 2014 Michelle Morehouse Posted in Halloween 2014, Special Series | No Comments »

This Halloween season, Clix Marketing will be taking a look at things that go bump in your account, the monsters that can haunt your reports, and the tools you’ll need to survive your PPC horror story. These posts shall be henceforth known as the 13 Days of PPC Fright, or affectionately shortened to #PPCFright2014. Tune […]

AdWords To Add Local Call Extensions

October 13th, 2014 Amy Bishop Posted in Google AdWords, Google News, PPC News and Views | No Comments »

You may have received an email this afternoon from AdWords, announcing the transition to local call extensions (when applicable). This is a great feature and I know we at Clix are looking forward to the results.  Often times, a toll free number can be associated with long call queues.  In case you didn’t receive the email, the […]

A Recipe for Client Success in PPC

October 8th, 2014 Robert Brady Posted in Agency Life, Google AdWords | 1 Comment »

The other day I was reviewing an AdWords audit for a small advertiser (about $1500/month in click spend). We went through many aspects of the account from conversion tracking to keyword match types to landing pages. We spent about 30 minutes reviewing the findings and recommendations before I asked if there were any questions. Silence. […]

How To Lock In Your Location Extensions

September 24th, 2014 Robert Brady Posted in Google AdWords | 1 Comment »

You’ve probably seen AdWords listings with an address listed below the ad copy. It’s blue and hyperlinked so that if a user clicks it will automatically search for the address and business on Google Maps. Here is an example: However, the other day I got an email from a client that their location extension was […]

Account Transition Series: Onboarding Accounts

September 18th, 2014 Amy Bishop Posted in Agency Life | No Comments »

For every person that offloads an account, there’s another that is onboarding.  That’s why it only makes sense to follow up last week’s Offloading Tips with a second set of tips for the successor of the account. Often times when taking over an account things can be a bit of a whirlwind, especially if the […]