Account Transition Series: Onboarding Accounts

September 18th, 2014 Amy Bishop Posted in Agency Life | No Comments »

For every person that offloads an account, there’s another that is onboarding.  That’s why it only makes sense to follow up last week’s Offloading Tips with a second set of tips for the successor of the account. Often times when taking over an account things can be a bit of a whirlwind, especially if the […]


How To Be The Perfect PPC Account Manager

September 16th, 2014 Robert Brady Posted in Agency Life | No Comments »

A couple weeks back I wrote a post about how to be the perfect PPC client. While PPC professionals love to share horror stories about terrible clients, I often hear some pretty horrific stories from clients about their previous PPC provider. So, to be fair and balanced, today I’ll take what I’ve heard from my […]


Account Transition Series: Offloading Accounts

September 8th, 2014 Amy Bishop Posted in Agency Life | 1 Comment »

This is the first post in a series covering best practices for account transitions. Stay tuned for future posts including tips on Onboarding and Managing Clients through a transitional phase. Picture this: you’ve been offered your dream job and after some deliberation, you’ve decided it’s time to spread your wings. Change is always tough but […]


We Hired a PPC All Star! Welcome Amy Bishop to the Clix Marketing Team!

September 5th, 2014 Michelle Morehouse Posted in Clix Marketing News | 7 Comments »

Clix Marketing is happy to announce we’ve hired another fantastic PPC pro, Amy Bishop! Amy will be joining the team as the Senior Manager: Audits, Outbound, Training and will be officially on the squad starting Monday! Who is Amy Bishop you ask? Well, for those of you veteran #ppcchat-ers, you’ll remember her as Amy Hoffman […]


How To Be The Perfect PPC Client

August 27th, 2014 Robert Brady Posted in Agency Life | 1 Comment »

Conversations amongst PPC professionals often gravitate toward nightmare clients. The ones who called at all hours of the day, dictated what should be done in the account & when, or were never satisfied, even by exemplary results. As I think about these situations, I have considered that nobody is happy. The manager feels belittled or […]


The Clix Marketing Blog’s Weekly #PPC News & Views: Aug 22, 2014

August 22nd, 2014 Michelle Morehouse Posted in PPC News and Views | No Comments »

Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! From the Experts KISSmetrics 4 Simple eCommerce Product Page Tests That Take Less Than an Hour: Been looking for quick hit tests to improve your eCommerce performance? Check out these four tips. All easily attainable and have the potential for big […]


How to Apply the 4 P’s of Marketing to PPC

August 18th, 2014 Michelle Morehouse Posted in PPC Tactics | 2 Comments »

Marketing principles permeate into every aspect of online marketing, but they’re less pronounced and little discussed. Especially in PPC. Having a basic understanding of these principles and knowing how they correspond to your campaigns can give you a leg up over competitors. Last time we discussed How to Apply the AIDA Marketing Principles in PPC. […]


The Clix Marketing Blog’s Weekly #PPC News & Views: Aug 15, 2014

August 15th, 2014 Michelle Morehouse Posted in PPC News and Views | No Comments »

Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! From the Experts Beyond the Paid Tablets = Desktops, and Other Google Fibs: Melissa Mackey gives another great rant about how Google’s ideas don’t quite seem to match up with those of some of it’s most knowledgable advertisers. Check out what […]


Healthy Client Relationships: When $#!% Happens

August 13th, 2014 Robert Brady Posted in Agency Life | No Comments »

As I was following the #ppcchat Twitter chat recently, the following question was posed: Q5: When having the “fire” calls with clients, how do you frame the conversation? #ppcchat — Matthew Umbro (@Matt_Umbro) August 12, 2014 This started an interesting discussion around how a PPC manager handles his/her mistakes when reporting to a boss or […]


The Clix Marketing Blog’s Weekly #PPC News & View: Aug 8, 2014

August 8th, 2014 Michelle Morehouse Posted in PPC News and Views | No Comments »

Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! From the Experts Swell Path Twitter Advertising for Direct Response Marketers: Think it’s finally time you get started with Twitter Ads? Get the info you need to start Twitter Lead Gen and Website Cards. PPC Chat Interview with Matt Lawson of […]