How to Apply the 4 P’s of Marketing to PPC

August 18th, 2014 Michelle Morehouse Posted in PPC Tactics | No Comments »

Marketing principles permeate into every aspect of online marketing, but they’re less pronounced and little discussed. Especially in PPC. Having a basic understanding of these principles and knowing how they correspond to your campaigns can give you a leg up over competitors. Last time we discussed How to Apply the AIDA Marketing Principles in PPC. […]


The Clix Marketing Blog’s Weekly #PPC News & Views: Aug 15, 2014

August 15th, 2014 Michelle Morehouse Posted in PPC News and Views | No Comments »

Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! From the Experts Beyond the Paid Tablets = Desktops, and Other Google Fibs: Melissa Mackey gives another great rant about how Google’s ideas don’t quite seem to match up with those of some of it’s most knowledgable advertisers. Check out what […]


Healthy Client Relationships: When $#!% Happens

August 13th, 2014 Robert Brady Posted in Agency Life | No Comments »

As I was following the #ppcchat Twitter chat recently, the following question was posed: Q5: When having the “fire” calls with clients, how do you frame the conversation? #ppcchat — Matthew Umbro (@Matt_Umbro) August 12, 2014 This started an interesting discussion around how a PPC manager handles his/her mistakes when reporting to a boss or […]


The Clix Marketing Blog’s Weekly #PPC News & View: Aug 8, 2014

August 8th, 2014 Michelle Morehouse Posted in PPC News and Views | No Comments »

Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! From the Experts Swell Path Twitter Advertising for Direct Response Marketers: Think it’s finally time you get started with Twitter Ads? Get the info you need to start Twitter Lead Gen and Website Cards. PPC Chat Interview with Matt Lawson of […]


3 Instances Where Best PPC Practices Might Not Be, Well, Best

August 5th, 2014 Michelle Morehouse Posted in PPC Tactics | 5 Comments »

Best practices are around for a reason: more often than not they work. It’s almost always a good idea to follow best practices when dealing with PPC campaigns, but that doesn’t mean it’s always going to produce the best results. Depending on your account size, your vertical, and the demand for your product or service, […]


The Clix Marketing Blog’s Weekly #PPC News & Views: Aug 1, 2014

August 1st, 2014 Michelle Morehouse Posted in PPC News and Views | No Comments »

Welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Portent Creating Personas for PPC: Creating personas for your PPC campaigns can be a very strong tool to help you develop keyword lists, ad copy, and landing page tests by taking advantage of customer information. Check out this […]


We’re Hiring! Are You Clix Marketing’s Next PPC All Star?

July 30th, 2014 Michelle Morehouse Posted in Clix Marketing News | No Comments »

Clix Marketing is expanding our current team of PPC pros to continue providing top tier service and stellar results to our valued clients. Are you a PPC expert who’s well versed in Google AdWords, Bing Ads, and can navigate the social advertising field with ease? Then you might be just who we’re looking for! On […]


Building PPC Muscle

July 30th, 2014 Robert Brady Posted in PPC Industry | 2 Comments »

A couple weeks ago I wrote a post about how to recharge your PPC skills when you start to feel a little burned out. Staying fresh is important so that you can bring your A-game to your campaigns. Today I’d like to talk about bulking up your PPC skills. Consistency As with any discussion about […]


The Clix Marketing Blog’s Weekly #PPC News & Views: July 25, 2014

July 25th, 2014 Michelle Morehouse Posted in PPC News and Views | No Comments »

Welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! About the Experts Earlier this week, both PPC Hero and Clix Marketing put together lists of influential persons in the PPC industry. Here are those two posts for quick reference so you can be sure you’re connected to as much knowledge […]


The Top Influential Women in PPC: Giving Credit Where Credit is Due

July 22nd, 2014 Michelle Morehouse Posted in PPC Industry | 15 Comments »

Earlier today, our friends over at PPC Hero posted their awesome The Top 25 Most Influential PPC Experts in 2014 list based on community votes and a couple other factors. Their list is fantastic and full of awesome PPC-ers, but talks in the twitter-verse have been discussing the lack of women on the list. So in […]