The Clix Marketing Blog’s Weekly #PPC News & Views: July 25, 2014

July 25th, 2014 Michelle Morehouse Posted in PPC News and Views | No Comments »

Welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! About the Experts Earlier this week, both PPC Hero and Clix Marketing put together lists of influential persons in the PPC industry. Here are those two posts for quick reference so you can be sure you’re connected to as much knowledge […]


The Top Influential Women in PPC: Giving Credit Where Credit is Due

July 22nd, 2014 Michelle Morehouse Posted in PPC Industry | 14 Comments »

Earlier today, our friends over at PPC Hero posted their awesome The Top 25 Most Influential PPC Experts in 2014 list based on community votes and a couple other factors. Their list is fantastic and full of awesome PPC-ers, but talks in the twitter-verse have been discussing the lack of women on the list. So in […]


The Clix Marketing Blog’s Weekly #PPC News & Views: July 18, 2014

July 18th, 2014 Michelle Morehouse Posted in PPC News and Views | No Comments »

Welcome to this week’s edition of the Clix Marketing Blog’s Weekly PPC News and Views! From the Experts Neptune Moon Capturing Traffic vs Generating Demand: A distinction most clients have a hard time making is between traffic and demand. Julie Bacchini does a great job explaining and gives a real world example to help get […]


Uncommon Ways To Recharge Your PPC Skills

July 16th, 2014 Robert Brady Posted in PPC Tactics | 2 Comments »

I had a terrible experience today. I just finished up my morning tasks and was heading out with my wife to grab some lunch. We jump in the car and I turn the key. Nothing. The engine wouldn’t even pretend to try turning over. The battery was completely dead. PPC Burnout After working on an […]


The Clix Marketing Blog’s Weekly #PPC News & Views: July 11, 2014

July 11th, 2014 Michelle Morehouse Posted in PPC News and Views | No Comments »

Welcome to this week’s edition of the Clix Marketing blog’s PPC News and Views! From the Experts Search Engine Journal AdWords Scripts for MCC: How to Detect Account Anomalies Automatically: Scripts are the new hotness in PPC. Check out Frederick Vallaeys new solution for detecting anomalies within your accounts at the MCC level. RKG Blog […]


Google Stats for Individual Sitelinks

July 10th, 2014 Michelle Morehouse Posted in Google AdWords | 1 Comment »

Looks like Google AdWords has been paying attention to some rants from PPC pros. For a while now we’ve been able to see ad stats when individual sitelinks were shown, but not able to see the stats when the sitelink itself was clicked. Recently, advertisers have been seeing small pop ups letting them know of this […]


Detangling GDN Autoplacement Performance for Best Results

July 7th, 2014 Michelle Morehouse Posted in Display Networks | 4 Comments »

The Google Display Network can be a really messy place, especially if you’ve got multiple campaigns and targeting options bidding on automatic placements. Odds are you’ll end up showing ads from multiple campaigns/targeting types on the same sites across the GDN. Although this might not seem like a massive problem, there’s most likely a best […]


3 Rules To Write Better Ad Copy

July 3rd, 2014 Robert Brady Posted in Ad Copy Strategy, PPC Ad Text Writing | 3 Comments »

Before the days of smartphones, I would often hear complaints from friends about how text messages weren’t long enough to get their message across. Text messages are 160 characters long. Along came Twitter (which was originally designed to be used via text message) and I heard even more complaining about how tweets were too short […]


11 Hacks to Qualify Your PPC Leads

July 1st, 2014 Guest Post Posted in Lead Generation | 6 Comments »

This is a guest post from Luke Alley, Director of PPC at Avalaunch Media I really enjoy tennis. Watching and playing it. One of my favorite players is Rafael Nadal who is currently the #1 player in the world and who I even had the chance to talk to once upon a time. Last week I […]


If You Read One Article About Client & Agency Relationships Read This One

June 30th, 2014 John Lee Posted in Agency Life | 3 Comments »

Every relationship you have and make in life is important – for good or bad. Every relationship has the potential to be a long term thing, not just a one-time event. Every relationship can be mutually beneficial if you allow them to be. These things hold true for personal and professional relationships alike. The reality […]