PPC Advertising Guidelines & Policies

I Got a Rock

Every PPC platform has a set of advertiser policies/guidelines. These documents lay out what content is allowed, which is allowed on a limited basis and which content is prohibited. You will also find banned practices along with editorial guidelines. These policies are constantly being revisited and revised according to current legal situations, etc. but if

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PPC PSA: Why Yahoo! Gemini Matters

gemini_logo

Attention digital advertisers, Yahoo Gemini is important! There, I said it. Over the past 2 years, Yahoo has been working diligently under Marissa Meyer’s leadership to once again be relevant. To get there, they had/have to make money. Getting a percentage of revenues with the Search Alliance apparently isn’t cutting it. So, Yahoo Gemini has

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