Clix Marketing PPC Blog

Welcome to the Clix Marketing Weekly News and Views in the PPC industry. We’ve got a great list of posts from around the industry this week including PPC SWOT Analysis, quality scores, and enhanced campaigns. So without further ado, let’s get started! Get Found First This week Paul Hartley at Get Found First posted part [...]

Lately, I’ve been meeting a lot of new people and inevitably I’m asked what I do for work. This is a pretty common dialogue: Me: I’m an internet marketer (try to keep it easy and hope they just roll with it, but usually you get the follow-up question) Them: What exactly do you do? Build [...]

Running Facebook Ads? Then you feel my pain when it comes to the clunky interface, it’s no secret that the Facebook Ads Manager UI leaves much to be desired when it comes to usability. Thankfully Facebook also provides an awesome tool called Power Editor. This tool is fantastic for quickly and easily managing Facebook Ads [...]

As PPC marketers, our day-to-day actions generally consist of bid management, ad copy testing, adding negative keywords, etc., but we don’t always take time to look at the marketing principles that guide these actions. Sometimes it’s helpful and refreshing to go back to the source. One of my favorite such principles is the AIDA Principle. [...]

Clix Marketing has hired another brilliant PPC brain! Heather Cooan has joined our team of PPC experts as Director of Client Services. Do you really need an introduction to Heather Cooan? You have likely seen her present at multiple conferences. Or possibly read one of her many contributions to digital marketing related blogs or publications, or [...]

Welcome back to another edition of the Clix Marketing Blog’s PPC News and Views. This week we touch on information from and about past, present, and future conferences and we’ll throw in some Excel tips for good measure. Here we go!   Search Engine Land: Toward the end of every year many marketers begin to [...]

Another week has passed and it’s time again for the News and Views from around the PPC industry. Although none of our requests for the Google AdWords system downtime came true, there are still plenty of things to be excited about. Here we go!   Wordstream: This week on the Wordstream Blog, Elisa Gabbert asked [...]

Dearest AdWords. I just wanted to drop you a note on this, the eve of your September 22nd downtime. You know, that system maintenance you’ve been warning us about for the past month? Anyway, apology accepted. Your warnings have been easy to spot, and I feel I’ve had ample time to prepare to not work [...]

It’s time for the newest edition of PPC News and Views! This week we’ve highlighted everything from Auction Insights, to YouTube TrueView, to what’s going on with the search engines themselves. We enjoyed reading all of these posts and found them all to be very helpful and informative and we hope you will too!   [...]

Another week has passed and with it has come the start to the NFL season and, you guessed it, more great posts from around the PPC industry. Here’s what we’ve had come across our radar. Feel free to share your favorite posts this week in our comments! Microsoft Advertising: Over the past few months, Microsoft has [...]