#PPCFright2014: Day 1 – Exorcise Your PPC Demons

October 20th, 2014 John Lee Posted in Agency Life, Halloween 2014, PPC Industry | No Comments »

You all remember when you first watched The Exorcist. You were terrified. It’s OK – you can admit it. If you haven’t seen it, let me summarize: Creepy kid goes crazy, talks with a creepy voice, spins her creepy head and pukes creepy green pea soup all over the place! Exorcist does his job and […]

13 Days of PPC Fright: Let’s the Tales Begin!

October 20th, 2014 Michelle Morehouse Posted in Halloween 2014, Special Series | No Comments »

This Halloween season, Clix Marketing will be taking a look at things that go bump in your account, the monsters that can haunt your reports, and the tools you’ll need to survive your PPC horror story. These posts shall be henceforth known as the 13 Days of PPC Fright, or affectionately shortened to #PPCFright2014. Tune […]

AdWords To Add Local Call Extensions

October 13th, 2014 Amy Bishop Posted in Google AdWords, Google News, PPC News and Views | No Comments »

You may have received an email this afternoon from AdWords, announcing the transition to local call extensions (when applicable). This is a great feature and I know we at Clix are looking forward to the results.  Often times, a toll free number can be associated with long call queues.  In case you didn’t receive the email, the […]

A Recipe for Client Success in PPC

October 8th, 2014 Robert Brady Posted in Agency Life, Google AdWords | 1 Comment »

The other day I was reviewing an AdWords audit for a small advertiser (about $1500/month in click spend). We went through many aspects of the account from conversion tracking to keyword match types to landing pages. We spent about 30 minutes reviewing the findings and recommendations before I asked if there were any questions. Silence. […]

How To Lock In Your Location Extensions

September 24th, 2014 Robert Brady Posted in Google AdWords | 1 Comment »

You’ve probably seen AdWords listings with an address listed below the ad copy. It’s blue and hyperlinked so that if a user clicks it will automatically search for the address and business on Google Maps. Here is an example: However, the other day I got an email from a client that their location extension was […]

Account Transition Series: Onboarding Accounts

September 18th, 2014 Amy Bishop Posted in Agency Life | No Comments »

For every person that offloads an account, there’s another that is onboarding.  That’s why it only makes sense to follow up last week’s Offloading Tips with a second set of tips for the successor of the account. Often times when taking over an account things can be a bit of a whirlwind, especially if the […]

How To Be The Perfect PPC Account Manager

September 16th, 2014 Robert Brady Posted in Agency Life | 1 Comment »

A couple weeks back I wrote a post about how to be the perfect PPC client. While PPC professionals love to share horror stories about terrible clients, I often hear some pretty horrific stories from clients about their previous PPC provider. So, to be fair and balanced, today I’ll take what I’ve heard from my […]

Account Transition Series: Offloading Accounts

September 8th, 2014 Amy Bishop Posted in Agency Life | No Comments »

This is the first post in a series covering best practices for account transitions. Stay tuned for future posts including tips on Onboarding and Managing Clients through a transitional phase. Picture this: you’ve been offered your dream job and after some deliberation, you’ve decided it’s time to spread your wings. Change is always tough but […]

We Hired a PPC All Star! Welcome Amy Bishop to the Clix Marketing Team!

September 5th, 2014 Michelle Morehouse Posted in Clix Marketing News | 1 Comment »

Clix Marketing is happy to announce we’ve hired another fantastic PPC pro, Amy Bishop! Amy will be joining the team as the Senior Manager: Audits, Outbound, Training and will be officially on the squad starting Monday! Who is Amy Bishop you ask? Well, for those of you veteran #ppcchat-ers, you’ll remember her as Amy Hoffman […]

How To Be The Perfect PPC Client

August 27th, 2014 Robert Brady Posted in Agency Life | No Comments »

Conversations amongst PPC professionals often gravitate toward nightmare clients. The ones who called at all hours of the day, dictated what should be done in the account & when, or were never satisfied, even by exemplary results. As I think about these situations, I have considered that nobody is happy. The manager feels belittled or […]