Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Land Because My Crystal Ball is Broken and Other Reasons to Bring Broad Match Back in 2015: For years broad match keywords have been seen as a worst practice for keyword match
I had the privilege of being invited to represent PPCers on a SEMPO hangout yesterday that was put together by their education committee. Never being able to turn down the chance to talk paid media geekery with other industry pros, I happily accepted, and had a great time! Here were the hot topics: Keyword volume Is
It’s a great time to be Clix Marketing. We’ve hired another PPC ace to join our quickly growing team. Sarah French made the plunge to join our team this week and we couldn’t be happier to have her. Don’t know Sarah? Well, she has background in both PPC and SEO, lives on the beach, and
Let me assure you, I didn’t sit down this morning to write a rant about the state of the digital advertising industry. Not at all. That being said, there are some things that are keeping me on edge… driving me crazy, if you will. Here’s my attempt to air these grievances without wallowing in negativity!
Twitter has had a pretty strong summer, no doubt. Between autoplay video, audience insights and the new app target strategies based upon categories of apps previously downloaded, among other expansions. Let’s not forget about their mobile app, which rolled out to both Android and iOs in early July. Twitter’s announcements have been fairly frequent and
Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Moz How to Know if a Prospect is Ready for PPC: Many advertising platforms have presented their tools as “so easy anyone can use them!”, but is that really what should be the deciding
Google Shopping continues to grow-up and clean-up with an announcement that they are retiring promotional text as an option for Product Listing Ads and will instead use automated extension for shopping ads. Promotional text was an optional message that merchants used to highlight special information that applied to all of the products in an ad group.
In the world of PPC management, there seems to be a never-ending list of things you could do to optimize your account(s). However, time is not unlimited so you can only get so much done. Therefore, the best PPC managers are often those who achieve the greatest efficiency. For this discussion, let’s agree that efficiency
One of my favorite necessary PPC tasks is checking out the search query reports in AdWords and Bing. It’s a great way to get an inside look at consumer behavior and still do something that’s really useful and necessary for your accounts – adding negative keywords & finding ideas for new keywords. While it’s a
Clix is amazingly happy to announce that we’ve hired yet another PPC all star! Jill DuPre is starting her first day as a Clixie today! Don’t know Jill? Here’s a little background: she’s been managing PPC campaigns since 2005 in both the agency and independent contractor roles. She also has a bit of background in