Clix Marketing PPC Blog

Archive for May, 2007

Looking for a Few Good PPC Blogs

Thursday, May 31st, 2007 Posted in Uncategorized | 1 Comment »

We've added links in our Blogroll to a few blogs that, in our opinions, do a good job of advising and reporting on pay-per-click advertising topics. Though there are several ... Read more..

Google’s Getting Bolder

Thursday, May 31st, 2007 Posted in Google AdWords | No Comments »

We spotted a new Google AdWords phenomenon yesterday - as you know, Google "bolds" words in ad text that match the keywords you're bidding on. The example below (click on ... Read more..

New Google AdWords Report May Revolutionize Content Advertising

Thursday, May 31st, 2007 Posted in Google AdWords, PPC Content Advertising | No Comments »

Well, "revolutionize" may be a strong word. But the new report will certainly help Content advertisers create campaigns that are much more successful. It's called the Placement Performance Report, and it ... Read more..

Guest Blogger: Miva on Content Advertising

Monday, May 21st, 2007 Posted in PPC Content Advertising | No Comments »

Many thanks to the author, Miva's Chrysi Philalithes, and Miva's Tiffany Guarnaccia, Marketing & Communications Manager, for reprint of this article: 4 Pay-Per-Click Strategies that Win With contextual pay-per-click ads, reach your ... Read more..

AdWords Content Campaigns: Keywords Don’t Matter – Themes Do

Monday, May 21st, 2007 Posted in Google AdWords, PPC Content Advertising | 4 Comments »

As first reported in my SEW Columbus presentation (below), Google's algorithm for matching Content-network-targeted ad groups to Adsense publisher site content treats keywords very differently than Google treats keywords and ... Read more..

New Clix Research on Content Network Advertising

Sunday, May 20th, 2007 Posted in Google AdWords, PPC Content Advertising | No Comments »

At Clix Marketing we've started doing extensive research on Content network advertising - specifically to find out how Content advertising on AdWords, YSM and adCenter performs differently from Search advertising. ... Read more..

“GoogleClick” and “MicroQuantive”: Good News or Bad News for Agencies?

Saturday, May 19th, 2007 Posted in Google AdWords, Google News, Microsoft News, Microsoft adCenter | No Comments »

(Edited version appeared on Search Engine Land today) One month ago I mused about possible impact of Google's DoubleClick acquisition on SEM agencies and bid management tool vendors. This week's Microsoft ... Read more..

Does “GoogleClick” Spell The End For Bid Managers?

Saturday, May 19th, 2007 Posted in Google News | No Comments »

(Originally published in Search Engine Land) Last Month's announcement of Google's new AdWords Preferred Cost Bidding may have been a whimper compared to the bang of its DoubleClick acquisition news. But ... Read more..