Comments on: AdWords Content Campaigns: Keywords Don’t Matter – Themes Do

By: Rod Nelson

Rod Nelson — Tue, 24 Feb 2009 20:07:58 +0000

Great post! I have a silly question, perhaps. Let’s say that I sell a software service (I do), such as “GPS tracking,” but there are many ways a searcher can look for our product, depending on how they perceive it.

For example, we currently buy keywords like “fleet management,” “vehicle tracking” and GPS dispatch software.”

Are you saying that all those keywords, should I put them and their variations in focused ad groups, would need to fall under one the categories you compiled?

What happens if there isn’t an exact match for an ad group?

Thanks!

Rod

By: Minko

Minko — Mon, 15 Dec 2008 19:33:53 +0000

So you’re saying that if my site for example sells ipod’s it’s better to create adgroups with the keywords “mp3 players” and “consumer eletronics”
than adgroups like ipods, apple etc.

Basically since there not a specific theme for ipods the best thing that can happen if we use keywords like ipod and similar is that google matches our adgroups to mp3 players or consumer electronics.

So why not just use: “mp3 players”, “consumer electronics”.
Am I on the right track with this one?

One more thing I would like to hear your opinion about.
Lets’s again take ipod for example.
If I use keywords like “mp3 players” and “consumer electronics” as a seed keywords in my adgroups will my ads be shown on sites that are only about ipods?

Thanks

By: Lorna Li

Lorna Li — Thu, 23 Aug 2007 22:49:39 +0000

Hey David,

Lovely meeting you at SES. Thanks for sharing this resource and advice on creating a separate campaign for contextual advertising.

Have a safe journey home.

Cheers,

Lorna Li

By: David Berkowitz

David Berkowitz — Tue, 22 May 2007 17:57:38 +0000

Great post, David. Thanks for sharing the blog with me. David