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Archive for June, 2007

New Panama Features

Thursday, June 28th, 2007 Posted in Yahoo! Search Marketing | No Comments »

This just out from our Yahoo! friends: "Just a quick update on a few new features Yahoo! has added to the Panama account interface to help advertisers streamline account management. ... Read more..

Correction to Previous Post

Wednesday, June 27th, 2007 Posted in Google AdWords, PPC Content Advertising | No Comments »

We're still working on an article (or 2-3) summarizing our findings and advice on contextual advertising. For now, though, we've verified with Google that item #2 of our previous post ... Read more..

More on Contextual Advertising

Tuesday, June 19th, 2007 Posted in Google AdWords, PPC Content Advertising | No Comments »

Last week I presented our latest findings on Contextual Advertising at SES Toronto - posted below. This Thursday I'll be delivering an updated version at PPC Summit New York. Some notable changes ... Read more..

IDC on Search Advertising - Gets It All Wrong

Tuesday, June 19th, 2007 Posted in Google News, PPC Content Advertising | No Comments »

IDC published a press release recently that turns out to be a rather bad advertisement for their pricy white paper on internet advertising - read the press release here. In the ... Read more..

My SES Toronto Content Advertising Slides

Wednesday, June 13th, 2007 Posted in Google AdWords, Microsoft adCenter, PPC Content Advertising, Yahoo! Search Marketing | 1 Comment »

Presentation given today. More tomorrow or Friday. PowerPoint file here. Read more..

Another Great AdWords Tool - Ad Text Ideas

Sunday, June 10th, 2007 Posted in Google AdWords | No Comments »

I spotted another addition to the AdWords tool arsenal today - a capability that seems to be in beta - that recommends customized ad text. Creating compelling ads is one of ... Read more..

Yet Another Fantastic New Google AdWords Report

Friday, June 8th, 2007 Posted in Google AdWords | No Comments »

I noticed this morning a new report in the AdWords report arsenal: the Search Query Performance report (see below). It seems to provide detailed statistics for search phrases that have ... Read more..

Discovered: Additional Syntax for Google AdWords’ Dynamic Keyword Insertion

Thursday, June 7th, 2007 Posted in Google AdWords | No Comments »

The beautiful and talented Matt Van Wagner of FindMeFaster was kind enough to share with me (and you) the following table from his SMX presentation this week. It ... Read more..

Free Yahoo Panama API Announced

Monday, June 4th, 2007 Posted in Yahoo! Search Marketing | No Comments »

Today Yahoo! announced it will provide free, open access to the “Panama” search marketing APIs through the launch of the Commercial API Program. This means advertisers, developers and commercial ... Read more..