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Archive for August, 2007
AdWords Expanded Broad Match Needs to Change
Friday, August 31st, 2007 Posted in Google AdWords | No Comments »
Most of you already know that Google's relatively new "expanded broad match" is causing a medium-sized furor among AdWords advertisers. The problem is that broad match keywords are being matched ... Read more..Target Google Search Partners with AdWords Campaigns
Wednesday, August 22nd, 2007 Posted in Google AdWords | 2 Comments »
Many AdWords advertisers have been wishing that Google would provide a way to target only Google's search partner networks (like Shopping.com and AOL Search), so that they can gauge the ... Read more..Yahoo Panama Updates Announced at SES San Jose
Monday, August 20th, 2007 Posted in Microsoft adCenter | No Comments »
Yahoo announced some cool new features: Enhancements to Writing Ads Advertisers will be able to create, edit, copy, delete, and view all saved ads (up to 20) for an ad group ... Read more..Microsoft’s Content Network Announced at SES San Jose
Monday, August 20th, 2007 Posted in Microsoft adCenter | No Comments »
Just announced here at SES San Jose: Microsoft will open up their Content network to all U.S. adCenter advertisers next Wednesday, 8/29. Current advertisers will receive an email giving them ... Read more..Yahoo! Search Marketing Beefs Up
Wednesday, August 15th, 2007 Posted in Yahoo! Search Marketing | No Comments »
Yahoo announced two significant enhancements to the YSM PPC platform this week: a "full analytics" package (formerly offered at cost to high roller advertisers) that looks to be Yahoo's answer ... Read more..SES San Jose Discount
Tuesday, August 14th, 2007 Posted in Uncategorized | No Comments »
I'll be speaking at SES San Jose, and as such can offer Clix Blog readers a 20% discount off registration fees. Simply click on the icon below, and register using ... Read more..Update: Google AdWords Tools
Monday, August 13th, 2007 Posted in Google AdWords | No Comments »
We received clarification regarding yesterday's post from Google this morning: global functions that are due to be removed from AdWords Tools can be performed in AdWords Editor. But they may ... Read more..Google Axing Valuable AdWords Tools?
Saturday, August 11th, 2007 Posted in Google AdWords | No Comments »
I just noticed this within the Tools section: "What happened to Cross Campaign Tools? AdWords engineers will be removing Cross Campaign Tools from all AdWords accounts on August 20th, 2007. This ... Read more..