Clix Marketing PPC Blog

Archive for September, 2007

Google’s New Media Advertising: Get Hip or Get Left Behind

Wednesday, September 19th, 2007 Posted in Google AdWords | 2 Comments »

Like many agencies and advertisers, we've been dragging our feet before trying Google's relatively new advertising options. My rationale has been that search (or PPC) advertising is inherently better than ... Read more..

Google’s Conversion Optimizer - Another Nail in the Bid Management Coffin?

Wednesday, September 19th, 2007 Posted in Google AdWords | No Comments »

In previous blog posts and articles, I've predicted that PPC Bid Management software would eventually be rendered obsolete. Capabilities like dayparting and extensive conversion tracking/reporting, previously available only via expensive ... Read more..

Google AdWords Week?

Wednesday, September 19th, 2007 Posted in Google AdWords | No Comments »

Lots of Google AdWords announcements and new features this week - including Gadget Ads - so watch this blog to try and keep up. Meanwhile, here's a helpful illo from Google ... Read more..

PPC Summit Discount

Friday, September 14th, 2007 Posted in Uncategorized | 1 Comment »

The PPC Summit conferences feature 2 full days of in-depth presentations on every aspect of pay-per-click advertising. It's absolutely the best way to quickly gain and build expertise that enables ... Read more..

New Features for Microsoft adCenter

Saturday, September 8th, 2007 Posted in Microsoft adCenter | No Comments »

Microsoft installed new adCenter features today - details below. Also, Microsoft announced in an SES San Jose session that they're working on an offline editor for adCenter - like AdWords ... Read more..

AdWords Editor Bug

Friday, September 7th, 2007 Posted in Google AdWords | No Comments »

Google AdWords Editor is a great tool - we rarely work on campaigns using the web-based interface now. But be aware of an important bug - when you create campaigns and ... Read more..