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Archive for October, 2007

My Weekly “Content Advertising” Column Launching on Search Engine Watch

Tuesday, October 30th, 2007 Posted in Uncategorized | 1 Comment »

I'm happy to announce the launch of my weekly "Content Advertising" column, distributed by the deservedly prestigious Search Engine Watch crew. Please help me drive droves of readers to go ... Read more..

Clix Marketing Makes the Wall Street Journal

Sunday, October 28th, 2007 Posted in Google News | 1 Comment »

 OK, it's just a tiny link to our blog from an article on the WSJ web site, but it's a start... Read more..

Google Bent on Revolutionizing Advertising: More Evidence

Thursday, October 25th, 2007 Posted in Google non-Search Advertising | No Comments »

In past posts I've noted Google's push to add better measurability and accountability to offline (non-search) advertising. This article in Mediapost caught my eye this morning - Google's apparently working ... Read more..

TV Titans Team Up: Google and Nielsen

Wednesday, October 24th, 2007 Posted in Uncategorized | 1 Comment »

As mentioned in this previous post, Google aims to bring advertising effectiveness measurement, so familiar to Search advertisers, to print, radio and TV advertising. In that context, this announcement is ... Read more..

More on Google’s Expanded Broad Match - Guest Blogger Matt Van Wagner

Wednesday, October 24th, 2007 Posted in Google AdWords | 2 Comments »

My friend and fellow PPC expert Matt Van Wagner of FindMeFaster posted this excellent observation on the Churchills' blog SEM Funhouse - I've repeated it here, with my comments below ... Read more..

My MarketingSherpa Article - AdWords Theme File Downloads

Tuesday, October 23rd, 2007 Posted in Google AdWords, PPC Content Advertising | No Comments »

MarketingSherpa published this interview today, based on my presentation at their B2B conferences. The article references this list of Google AdWords Content Themes (or Categories) - download by right-clicking on ... Read more..

A Must-read for Merchants with Affiliate Programs re: Black Hat PPC

Tuesday, October 23rd, 2007 Posted in Uncategorized | No Comments »

If your company is running an affiliate program, you must read this excellent blog post to learn about the nasty PPC tricks your affiliates may be using. Read more..

Google Provides More Transparency re: Quality Score

Monday, October 22nd, 2007 Posted in Google AdWords | No Comments »

Google rolled out another AdWords enhancement today - this one to make more evident why certain keywords earn a poor quality score. This one will help many advertisers understand just ... Read more..

AdWords’ Expanded Broad Match and the “1-2 Punch” Are Eating Your Click Money

Wednesday, October 17th, 2007 Posted in Google AdWords | No Comments »

I recently wrote about an important issue affecting all Google AdWords advertisers - Expanded Broad Match running rampant and wasting advertiser dollars. Christine and Mike Churchill wrote two excellent posts on ... Read more..

eMarketingShow on Contextual Advertising

Sunday, October 14th, 2007 Posted in PPC Content Advertising | No Comments »

Last night I was audio-interviewed by eMarketingShow regarding our research on Contextual Advertising. The show, archived here, is a short version of my advice for optimizing Content campaigns - longer ... Read more..

Yahoo to Allow Site Exclusion

Monday, October 1st, 2007 Posted in Yahoo! Search Marketing | No Comments »

Starting within the next two weeks, advertisers on Yahoo! Search Marketing will have the option to block domains of sites where they don't want Content ads to appear - the ... Read more..