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	<title>Comments on: AdWords&#8217; Expanded Broad Match and the &#8220;1-2 Punch&#8221; Are Eating Your Click Money</title>
	<atom:link href="http://www.clixmarketing.com/blog/2007/10/17/adwords-expanded-broad-match-and-the-1-2-punch-are-eating-your-click-money/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.clixmarketing.com/blog/2007/10/17/adwords-expanded-broad-match-and-the-1-2-punch-are-eating-your-click-money/</link>
	<description>Tips and Thoughts on Google AdWords, Yahoo! Search Marketing, Microsoft adCenter and All Things PPC</description>
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		<title>By: Russ</title>
		<link>http://www.clixmarketing.com/blog/2007/10/17/adwords-expanded-broad-match-and-the-1-2-punch-are-eating-your-click-money/comment-page-1/#comment-2096</link>
		<dc:creator>Russ</dc:creator>
		<pubDate>Mon, 09 Nov 2009 21:45:20 +0000</pubDate>
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		<description>You have to keep a keen eye on Google. They are always doing things that will cost you more money in the name of &quot;making our services better.&quot;</description>
		<content:encoded><![CDATA[<p>You have to keep a keen eye on Google. They are always doing things that will cost you more money in the name of &#8220;making our services better.&#8221;</p>
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		<title>By: David Szetela</title>
		<link>http://www.clixmarketing.com/blog/2007/10/17/adwords-expanded-broad-match-and-the-1-2-punch-are-eating-your-click-money/comment-page-1/#comment-1393</link>
		<dc:creator>David Szetela</dc:creator>
		<pubDate>Tue, 10 Mar 2009 12:06:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.clixmarketing.com/blog/2007/10/17/adwords-expanded-broad-match-and-the-1-2-punch-are-eating-your-click-money/#comment-1393</guid>
		<description>@Dwight - yes, it&#039;s still happening. IThe official Google stance is that it helps unimaginative advertisers show ads based on more pertinent search queries.</description>
		<content:encoded><![CDATA[<p>@Dwight &#8211; yes, it&#8217;s still happening. IThe official Google stance is that it helps unimaginative advertisers show ads based on more pertinent search queries.</p>
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		<title>By: Dwight MIller</title>
		<link>http://www.clixmarketing.com/blog/2007/10/17/adwords-expanded-broad-match-and-the-1-2-punch-are-eating-your-click-money/comment-page-1/#comment-1391</link>
		<dc:creator>Dwight MIller</dc:creator>
		<pubDate>Mon, 09 Mar 2009 20:55:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.clixmarketing.com/blog/2007/10/17/adwords-expanded-broad-match-and-the-1-2-punch-are-eating-your-click-money/#comment-1391</guid>
		<description>David

Is this still happening, I tried it on some searches and wasn&#039;t able to duplicate the results. Is Google using this as an automated revenue tool and crank it up near quarter end?</description>
		<content:encoded><![CDATA[<p>David</p>
<p>Is this still happening, I tried it on some searches and wasn&#8217;t able to duplicate the results. Is Google using this as an automated revenue tool and crank it up near quarter end?</p>
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