A Must-read for Merchants with Affiliate Programs re: Black Hat PPC

If your company is running an affiliate program, you must read this excellent blog post to learn about the nasty PPC tricks your affiliates may be using.

Update: Another source.

Update 2: Yet another source.

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3 Responses to “A Must-read for Merchants with Affiliate Programs re: Black Hat PPC”

  1. Thanks for the link David. Agree this stuff should not be condoned but it is better to spread the word about it?

  2. Excellent read David. I have detected some of these issues with some of our affiliates, but I didn’t know all of them. Thanks for the post.

  3. @Federico: glad they helped.

    @SirBigWig: I really did debate whether it would be better to spread these tactics or keep them secret. My conclusion: knowing about them really helped my clients who were suffering the bad results. One client even shut down his affiliate program, and was very grateful.

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