Since we’ve been adding Clix Marketing staff over the past few months, PPC training has been a hot topic for us. So I’ve been running a mini-series of blog posts (here, here and here) related to resources that can be used to educate new PPC employees, as well as contributing to articles like Ron Jones’ excellent Search Engine Watch post, PPC.edu: Learn AdWords, Yahoo Search, adCenter Online.
I just ran across another great free resource: Marketing and Advertising Using Google, a 156-page AdWords textbook. Google produced the book for their shrewd Online Marketing Challenge program that induces college kids to compete and win prizes by creating and optimizing AdWords campaigns. And in the process a legion of young PPC advertising experts is born – that we can hire. Thanks, Google!