Free eBook from Google: AdWords Textbook

Since we’ve been adding Clix Marketing staff over the past few months, PPC training has been a hot topic for us. So I’ve been running a mini-series of blog posts (here, here and here) related to resources that can be used to educate new PPC employees, as well as contributing to articles like Ron Jones’ excellent Search Engine Watch post, PPC.edu: Learn AdWords, Yahoo Search, adCenter Online.Marketing and Advertising Using Google

I just ran across another great free resource: Marketing and Advertising Using Google, a 156-page AdWords textbook. Google produced the book for their shrewd Online Marketing Challenge program that induces college kids to compete and win prizes by creating and optimizing AdWords campaigns. And in the process a legion of young PPC advertising experts is born – that we can hire. Thanks, Google!

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2 Responses to “Free eBook from Google: AdWords Textbook”

  1. Great find once again! I always wanted to work at a PPC firm and I think certification from the PPC engines are more important these days than knowledge and motivation for the work.

  2. great find! its always nice to have a pdf ebook that you can do a “find text” for that small issue rather than having to flip through the pages looking for that small yellow highlighted section.

    thank you guys!

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