Archive for January, 2008

Don’t Be a Marketing Loser – Read This Book

Thursday, January 10th, 2008 Posted in Uncategorized | 13 Comments »

Hey, all you young online marketing turks and turkettes: think you know it all? Think PPC/SEO/SEM stuff is so brand new that you have nothing to learn from the ... Read more..

Google AdWords Conversion Optimizer is Out of Beta

Thursday, January 10th, 2008 Posted in Google AdWords | 1 Comment »

Google's AdWords Conversion Optimizer has now been released generally, and they've lowered the barriers to entry: it now works with campaigns that average at least 200 conversions per month - ... Read more..

Microsoft adCenter Add-in for Excel – Keyword Research Gold

Tuesday, January 8th, 2008 Posted in Microsoft adCenter | No Comments »

Microsoft released a monster 64-mb keyword research tool tonight - download it here. The free software, still in beta, is a culmination of research conducted at their Pac Rim ... Read more..

Stomp the Google AdWords Expanded Broad Match Problem

Tuesday, January 8th, 2008 Posted in Google AdWords | 3 Comments »

As I previously blogged here, here and here, Google's changes to its AdWords broad term matching algorithm have caused, for some advertisers, runaway spending without a commensurate increase in conversions. For ... Read more..

Clix Marketing’s Favorite PPC Blogs

Sunday, January 6th, 2008 Posted in Uncategorized | 19 Comments »

Here's our list of favorite blogs centered (almost) exclusively on PPC topics. We track these regularly for their wealth of advice and breaking news. If you know of others, please ... Read more..

Guest Blogger Shelley Ellis on PPC Hiring

Saturday, January 5th, 2008 Posted in Uncategorized | No Comments »

Our Facebook PPC Pro People group is nearing 400 members, and has featured several useful discussions. I found this one particularly valuable - written by Shelley Ellis of iCrossing - ... Read more..

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