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Archive for February, 2008

Download the World’s Largest Negative Keyword List

Tuesday, February 26th, 2008 Posted in Google AdWords, Microsoft adCenter, Yahoo! Search Marketing | 1 Comment »

Our friends at Engine Ready released two phenomenal goodies today: this list of negative keywords that you can (and should!) use in your PPC campaigns right now, and AdFlint, a ... Read more..

The Video Ad Revolution? Google’s Video Adsense Move

Thursday, February 21st, 2008 Posted in Google non-Search Advertising | No Comments »

This morning I was putting the finishing touches on the next installment of my SEW Content Advertising column when the announcement below hit my inbox. It caught my eye because my ... Read more..

Lay Down Your Freakin’ Swords: An Open Letter to Third Door and Incisive

Thursday, February 21st, 2008 Posted in Uncategorized | 1 Comment »

Guys. Dudes. My Friends. We're all lucky to be in a dynamic, fun, fascinating industry together. And at a time when the demand for what all we offer far outstrips the ... Read more..

The Ultimate Visual Guide to Google Ads and Formats

Wednesday, February 13th, 2008 Posted in Google AdWords | No Comments »

Out from Google today is this nifty Google Ad Formats and Options document that lays out their advertising options in a series of visual grids. It includes some references to ... Read more..

Did Google’s November Adsense Change Help Advertisers?

Tuesday, February 5th, 2008 Posted in Google AdWords, Google non-Search Advertising | No Comments »

Last November Google made a significant change to the Adsense system - they reduced the "clickable area" of ads (see their blog post on the topic below). They touted this ... Read more..

Inside Google AdWords Placement Targeted Content Campaigns

Monday, February 4th, 2008 Posted in Google AdWords, Google non-Search Advertising, PPC Content Advertising | No Comments »

My SEW column this week goes into detail about Adwords' Placement Targeting campaigns - basically Content campaigns that let advertisers specify the sites - or site-subsections - where they want ... Read more..

Dear Microsoft: Please Use Panama

Friday, February 1st, 2008 Posted in Microsoft News, Microsoft adCenter, Yahoo! News, Yahoo! Search Marketing | No Comments »

Dear Microsoft, Here's my advice on how to wisely invest a few of the billions you have left over after you gobble Yahoo: 1. Please ditch the adCenter web interface and use ... Read more..