Lay Down Your Freakin’ Swords: An Open Letter to Third Door and Incisive
Guys. Dudes. My Friends.
We’re all lucky to be in a dynamic, fun, fascinating industry together. And at a time when the demand for what all we offer far outstrips the supply.
All this chatter about who should, and should not, promote what to whom is soooo distracting and time-consuming. My clients are asking me what’s going on, and I’d prefer to spend our precious time talking about how we can improve their PPC campaigns.
The Enemies are not inside our circles. They are outside - and they’re not really enemies. They’re paradigms that need to be shifted. They’re The Old and The New. Like, traditional views that advertising audiences can’t be monitored and measured. And “conventional wisdom” about the difficulty of demographic/behavioral targeting, that years ago seemed probitively expensive and out of reach of “smaller advertisers.”
One of y’all just needs to disengage. Not capitulate. Just say to the other: “Whatever,” cut down on the de-constructive reams of posts and comments, and carry on with the business of providing and facilitating valuable, constructive, thought-and-discussion-provoking content.
As an author/speaker for both sides, I want you both to prosper. And there’s plenty of room for you both to do so, without losing out to the other.
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
February 21st, 2008 at 12:06 pm
David, I’ve been saying “whatever” since I left SEW. Just got on with things. Suddenly in the last month, I had a swarm of SEW people pushing SES and SEW stories in a concerted effort on Sphinn, comments here, comments there, boom, boom, boom. I pretty much said “whatever” to that, too, until I got called out as being anti-SES. Sorry, I just couldn’t say whatever at that point. But I have no intention of swinging away, and from what SEW has said, they’re going to revisit how they’ve been acting. So already had moved on and wouldn’t have commented at all except you’re stirring it up again with your open letter. But if you thought something was somehow going to keep going, well, I understand.