Comments (15)

  1. Blindly adding negative keywords to a ppc campaign is horrible advice. I can’t believe anyone would even consider doing this.

    Each campaign is different and you just might be throwing away some highly profitable keywords.

    Again, this is really, really bad advice.

  2. I think this “really, really bad advice” maybe goes a bit far. What definitely does need to be CLARIFIED, however, is that this is a great list to get IDEAS and POSSIBLE negative keywords to use. There is no single list on the planet big or small that can be applied to every single campaign with good results.

    Negative keywords come down to this: your ideal visitor is in a particular mindset. What words would indicate someone is in a mindset that you would NOT want them to visit your site?

  3. Another @Steve – agree as well. Thanks for sharing this list, should help some people get a start on generating their lists. It would be much easier to skim this and pull out what doesn’t apply than think of all this within 2 minutes.

    A little late to the party here but thanks for the post.

  4. AffiliateAholic did not even look at the list…it’s broken down pretty well and advises to consider using some of them based on which niche you’re in. Not sure where he got “blindly” from…

  5. I think Keyword Lists like these save a lot of time and appreciate you posting them. Any marketer worth his salt would take this as a starting point and refine as necessary for their client. Great breakdowns and there weren’t any terms I saw that raised any red flags.

  6. I run a small computer repair firm and have been struggling with adwords and stray click for awhile. I think has just saved me a lot of money. I will have to edit this list a little for terms like laptop, desktop etc but on the whole its great. Thank you.

  7. Hi all, I don’t think this bad advice. I think if you do your job properly and go through this list to make it relevant for the account / campaign you are working on.

    Its about saving as much time as you can and not simply watching search terms reports and wasting budget. This is a proactive way of getting rid unnecessary clicks.

    To those who have called this “really, really bad advice” I do wonder how you ended up on a page about negative keywords? Hmm I wonder.

    Keep up the good work.

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