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Archive for March, 2008

10 Lessons Learned about Paid Search

Wednesday, March 26th, 2008 Posted in David's speaking at... | No Comments »

Despite a nasty head cold and a poorly-designed phone, I presented 10 PPC Lessons yesterday (25-March) in my first Search Marketing Now webcast. Sponsored by Marin Software, the session described ... Read more..

Google’s New Ad Manager: Accelerating the Growth of the AdWords Content Network

Thursday, March 13th, 2008 Posted in Google AdWords, Google non-Search Advertising | No Comments »

Today Google announced one sign that they've already been working to assimilate DoubleClick technology, even in advance of this week's finalization of the acquisition. Google Ad Manager is essentially a ... Read more..

PPC Summit Vancouver and Dry T-shirts

Sunday, March 9th, 2008 Posted in David's speaking at... | No Comments »

PPC Summit Vancouver is coming up soon: March 31-April 1. The Summit last week in Boston was a smash hit -- two days of total-immersion PPC training. One person who ... Read more..

My 10 Biggest Mistakes

Saturday, March 8th, 2008 Posted in David's speaking at... | No Comments »

Want to hear me talk about my biggest mistakes managing PPC campaigns -- and how you can avoid them? Catch this Search Marketing Now webcast on March 25th: 10 Lessons Learned ... Read more..

Two Big Things from Google AdWords

Thursday, March 6th, 2008 Posted in Google AdWords | 1 Comment »

Two big announcements from the Google AdWords team this afternoon: 1. Category Exclusion. Now Content Network advertisers can exclude huge swaths of sites that shouldn't display their ads. This is yet ... Read more..

Yahoo! Free Search Marketing Webinar Series

Tuesday, March 4th, 2008 Posted in Yahoo! Search Marketing | No Comments »

Anybody besides me noticing that Yahoo! has become much more aggressive about training/supporting advertisers? Here's more evidence: a webinar series that promises some meaty advice that could benefit advertisers on ... Read more..