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Archive for April, 2008
Microsoft’s New adCenter Features: Shoring Up Third Place
Tuesday, April 29th, 2008 Posted in Microsoft adCenter, Yahoo! Search Marketing | No Comments »
Microsoft released a nice number of new adCenter features today - see the summary in this PDF document. The good news: the features represent some much-needed improvements, especially in reporting capabilities. ... Read more..Calling All PPC Rock Stars: Mild Fame Awaits You
Tuesday, April 29th, 2008 Posted in David's speaking at..., PPC Rockstars | No Comments »
Last Friday we started "taping" for my new weekly Webmasterradio.fm show, PPC Rockstars, which will be “broadcast” live every Monday from 4:00-4:30 PM EST (that's GMT-5). I was very fortunate ... Read more..New Killer Tool for Placement Targeting
Monday, April 28th, 2008 Posted in Google AdWords, Google non-Search Advertising | No Comments »
If you liked my previous SEW Experts Content Advertising column on using software tools to create great Google AdWords keyword-targeted campaigns, you'll love today's installment describing a tool that will ... Read more..Google Ad Fraud: Evidence and Interpretation
Thursday, April 24th, 2008 Posted in Google News | No Comments »
If you're interested in the Google ad fraud class action suit, you might like my SEW blog post and my followup Search Day article. The PDF of the actual filed ... Read more..Book Review: Landing Page Optimization by Tim Ash
Thursday, April 24th, 2008 Posted in Product Review | 3 Comments »
Certain types of advice go without saying; eat your vegetables, listen to your mother, look both ways before crossing the street. In his new book Landing Page Optimization, Tim Ash ... Read more..Win a Free Pass to PPC Summit
Wednesday, April 23rd, 2008 Posted in Uncategorized | No Comments »
2.5 big things to share with you today: First, our friends at PPC Summit are running a contest – and the prize is free admission to one of their upcoming conferences ... Read more..Google, Comscore and AdGooroo: Reconciling the Differences
Monday, April 21st, 2008 Posted in Google AdWords, Google News | 4 Comments »
The past few months have been a roller coaster ride for Google's stock price. The main culprit was a series of Comscore reports, starting in January, that implied Google search ... Read more..B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns
Monday, April 21st, 2008 Posted in Google AdWords, Google non-Search Advertising | No Comments »
Today's installment of my SEW Content Advertising column features an easy method for creating keyword lists for Google content campaigns - read it here. Read more..Google, Yahoo and Microsoft by the Numbers
Thursday, April 10th, 2008 Posted in Google AdWords, Google News, Microsoft News, Microsoft adCenter, Yahoo! News, Yahoo! Search Marketing | No Comments »
The Wall Street Journal just released a nice comparison of Google, Microsoft and Yahoo revenue and profit data. Click on the thumbnails for larger views; there's an interactive version ... Read more..The Best Content Keyword List Method: The Files
Thursday, April 10th, 2008 Posted in Google non-Search Advertising, PPC Content Advertising | 1 Comment »
My SEW Experts Content Advertising column published today describes a fast, easy method for creating the best possible keyword lists for keyword-targeted content ad groups. The article references three files used ... Read more..