Comments on: Book Review: Landing Page Optimization by Tim Ash http://www.clixmarketing.com/blog/2008/04/24/book-review-landing-page-optimization-by-tim-ash/ Tips and Thoughts on Google AdWords, Yahoo! Search Marketing, Microsoft adCenter and All Things PPC Wed, 20 Aug 2008 12:36:12 +0000 http://wordpress.org/?v=2.5 By: Traci Scharf http://www.clixmarketing.com/blog/2008/04/24/book-review-landing-page-optimization-by-tim-ash/#comment-761 Traci Scharf Fri, 02 May 2008 18:30:26 +0000 http://www.clixmarketing.com/blog/?p=185#comment-761 James, Good for you for getting the word out about this book! We actually wound up with *two* copies of this book at my company (because smart minds think alike?) -- but it is truly a must-have. Bonus points to the author for incorporating Seth Godin as well as George Carlin quotes in explaining the woeful lack of attention given to (and huge opportunities to be had in) developing killer landing pages! -Traci James,

Good for you for getting the word out about this book! We actually wound up with *two* copies of this book at my company (because smart minds think alike?) — but it is truly a must-have.

Bonus points to the author for incorporating Seth Godin as well as George Carlin quotes in explaining the woeful lack of attention given to (and huge opportunities to be had in) developing killer landing pages!

-Traci

]]> By: Book marketing newbie http://www.clixmarketing.com/blog/2008/04/24/book-review-landing-page-optimization-by-tim-ash/#comment-730 Book marketing newbie Fri, 25 Apr 2008 22:35:50 +0000 http://www.clixmarketing.com/blog/?p=185#comment-730 Excellent review - yes, get some direct feedback from users and then tweak your landing page. Only that way can it truly be optimized. Excellent review - yes, get some direct feedback from users and then tweak your landing page. Only that way can it truly be optimized.

]]> By: Todd Follansbee http://www.clixmarketing.com/blog/2008/04/24/book-review-landing-page-optimization-by-tim-ash/#comment-728 Todd Follansbee Thu, 24 Apr 2008 23:19:08 +0000 http://www.clixmarketing.com/blog/?p=185#comment-728 One more case for the importance of direct user testing. One more case for the importance of direct user testing.

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