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Archive for May, 2008

Andrew Goodman and the Stealth SMX Party

Saturday, May 31st, 2008 Posted in PPC Rockstars | No Comments »

Catch PPC Rockstar Andrew Goodman I feel very fortunate to have as my next PPC Rockstars guest the venerable, eloquent Andrew Goodman, founder of Page Zero Media and author of ... Read more..

Marty Weintraub on PPC Rockstars Today

Monday, May 26th, 2008 Posted in David's speaking at..., PPC Rockstars | 3 Comments »

Today at 4 PM EDT (that's GMT-5), tune in to Webmsterradio.fm for this week's edition of PPC Rockstars, featuring my interview with social media marketing genius Marty Weintraub. You won't ... Read more..

New Guide to Google Advertising Products — and More…

Friday, May 23rd, 2008 Posted in Google AdWords, Google News | No Comments »

Google released today a concise and comprehensive guide to all of their advertising products, along with info about other Google products that advertisers should know about. Oriented toward ad agencies, ... Read more..

Google (Kinda) Reveals Content Network Partner Names

Thursday, May 22nd, 2008 Posted in Google AdWords, Google News, Google non-Search Advertising | No Comments »

This just out from Google - a way to see "examples" of sites that accept Adsense advertising: Our advertisers have often asked: 'What kinds of web sites make up the Google ... Read more..

Microsoft Advertising Comes Out Sluggin’

Wednesday, May 21st, 2008 Posted in Microsoft adCenter | No Comments »

Not to be outdone by Yahoo yesterday, Microsoft announced today some hefty moves. Look for our analysis tomorrow. We have three announcements to share with you about Microsoft adCenter and Live ... Read more..

Yahoo! Rolls Out YSM Enhancements

Wednesday, May 21st, 2008 Posted in Yahoo! Search Marketing | No Comments »

Yahoo just made some nice changes to the YSM user interface: Our latest enhancements aren't going to make worldwide headlines, but they can help you do things like see at a ... Read more..

Don Steele of MTV Networks on PPC Rockstars Today

Monday, May 19th, 2008 Posted in PPC Rockstars | No Comments »

Tune in to PPC Rockstars at 4 PM EDT to hear my interview with Don Steele, Vice President of Digital Marketing, MTV Networks Entertainment Group. See his slides for the ... Read more..

Don’t Miss PPC Rockstars: First Show May 12 - Free T-shirts!

Friday, May 9th, 2008 Posted in David's speaking at..., PPC Rockstars | 4 Comments »

I'm jazzed to report that my first PPC Rockstars broadcast/podcast "airs" on WebmasterRadio.fm this coming Monday, May 12, at 4:00 PM EDT, 1 PM PDT, 21:00 GMT. The show will be ... Read more..

Sandeep

Friday, May 9th, 2008 Posted in Uncategorized | 1 Comment »

<This roundup of Yahoo/Google/Microsoft-related articles was created for callers into a Collins Stewart investor call where I was one of the Industry Experts voicing opinions.> Susan Decker (Yahoo president) interview: http://finance.yahoo.com/tech-ticker/article/15050/Decker-Yahoo-Isn't-Abandoning-Strategy-with-Google-Deal?tickers=yhoo,msft,goog,twx,nws http://finance.yahoo.com/tech-ticker/article/15033/Decker-We-Never-Got-33-Offer-in-Writing?tickers=yhoo,msft,goog Yang blog ... Read more..

Double Conversion Rates for Content Campaigns?

Monday, May 5th, 2008 Posted in Uncategorized | No Comments »

Today's installment of my SEW Experts column shows you how. Read more..

Social PPC and PPC Contextual Advertising: Dessert Toppings or Floor Waxes?

Monday, May 5th, 2008 Posted in Uncategorized | No Comments »

Marty Weintraub started a provocative thread this morning with this blog post that has me and Danny Sullivan weighing in on whether PPC Contextual Advertising "deserves" to be covered by ... Read more..

Google to Pay Yahoo $1 Billion per Year?!?

Friday, May 2nd, 2008 Posted in Google News, Microsoft News, Yahoo! News | No Comments »

According to this article in MediaPost, Yahoo may begin serving Google AdWords ads on a broader scale than their joint recent test - which could result in Yahoo eventually earning ... Read more..