Google to Pay Yahoo $1 Billion per Year?!?
According to this article in MediaPost, Yahoo may begin serving Google AdWords ads on a broader scale than their joint recent test - which could result in Yahoo eventually earning up to $1 billion per year. Besides being a good move for Yahoo and us AdWords advertisers, it’s possible the increased revenue projections will have an impact on the increasingly juicy-to-watch takeover battle Microsoft is mounting - rumored to “go hostile” today.
It’ll be interesting to see what this Google-Yahoo news/rumor will do to Yahoo’s stock price - and Microsoft’s bid…
Update: Microsoft has walked away from the Yahoo deal. But is this just a tactic that positions Microsoft to swoop back in when Yahoo’s stock price drops? Also, Yahoo’s move toward Google may have been the straw that broke the Ballmer’s back.
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