Today on PPC Rockstars: Matt Van Wagner Goes All Negative

My guest on PPC Rockstars today at 4:00 PM EDT is FindMeFaster‘s Matt Van Wagner. Matt was my guest on the show’s first airing, and he’s the first guest I’ve interviewed more than once. You’ll see why when Matt describes the ins and outs of Negative Keywords, a cornerstone capability of the major search advertising services. Be sure to tune in to hear some surprising techniques for using negative keywords to control your campaigns in ways you wouldn’t think possible

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