Archive for October, 2008

Free Expert PPC Campaign Analysis!

Thursday, October 30th, 2008 Posted in PPC Rockstars | No Comments »

Want some free expert advice on your PPC campaign ads and landing pages? Over the next few months I'll be taping PPC Rockstars shows with PPC experts like Tim Ash, author ... Read more..

More Important Than Conversion Tracking? Watch This SMN Webcast Today

Tuesday, October 28th, 2008 Posted in Google AdWords, Microsoft adCenter, PPC Content Advertising, Yahoo! Search Marketing | 1 Comment »

We all know that tracking conversions is crucial to optimizing PPC campaigns. But almost all conversion tracking mechanisms - including the ones used by Google, Microsoft, Yahoo and most site ... Read more..

PPC Newbie? Webcast for You Tomorrow

Tuesday, October 21st, 2008 Posted in Uncategorized | 2 Comments »

Update: you can view a replay of the webcast by going here. You'll need to scroll down to see the lnk for "Profitable PPC: The Fundamental Secrets," and you may ... Read more..

Today on PPC Rockstars: aimClear’s Marty Weintraub

Monday, October 13th, 2008 Posted in Uncategorized | No Comments »

Is PPC the world's cheapest, most effective PR tool? Tune in to Webmasterradio.fm this afternoon (4 PM EDT) and hear aimClear's Marty Weintraub and I describe a project we worked ... Read more..

Yahoo Rolls Out Content Advertising Improvements

Saturday, October 11th, 2008 Posted in Uncategorized | 1 Comment »

Has Yahoo's PPC Content Match algorithm produced better results for you? We'll let you know what we find. Here's what Yahoo said today: These subtle changes are designed to lead to ... Read more..

The New AdWords Editor: Buggy, But Worth It

Friday, October 10th, 2008 Posted in Uncategorized | 1 Comment »

Yesterday Google released a nice incremental upgrade to our favorite PPC campaign management tool, AdWords Editor. Version 6.5 has some valuable new features - but some bugs that for many ... Read more..