Comments on: Leverage AdWords Impression Share Data to Improve Your PPC Performance http://www.clixmarketing.com/blog/2009/11/16/leverage-adwords-impression-share-data-to-improve-your-ppc-performance/ Tips and Thoughts on Google AdWords, Yahoo! Search Marketing, Microsoft adCenter and All Things PPC Fri, 05 Mar 2010 19:09:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Shaun http://www.clixmarketing.com/blog/2009/11/16/leverage-adwords-impression-share-data-to-improve-your-ppc-performance/comment-page-1/#comment-2106 Shaun Tue, 17 Nov 2009 14:50:15 +0000 http://www.clixmarketing.com/blog/?p=701#comment-2106 Hi Lee, Fantastic first post! I really look forward to what you and David can put together for our PPC pleasure over the coming months. Does IS factor in the mean cost-per-click figure for a campaign as a as a percentage of your daily budget spend? I run several 'niche' campaigns with a low daily budget but with high cost per clicks. These campaigns never hit their daily budget but I have a low IS percentage even though keyword quality score, average ad position and bid price are all good/great. Is Google staggering my adds because of fears I'll max my daily budget too soon? Hi Lee,

Fantastic first post! I really look forward to what you and David can put together for our PPC pleasure over the coming months.

Does IS factor in the mean cost-per-click figure for a campaign as a as a percentage of your daily budget spend? I run several ‘niche’ campaigns with a low daily budget but with high cost per clicks. These campaigns never hit their daily budget but I have a low IS percentage even though keyword quality score, average ad position and bid price are all good/great. Is Google staggering my adds because of fears I’ll max my daily budget too soon?

]]>