Comments on: Top 5 Mistakes to Avoid when Writing and Testing PPC Text Ads http://www.clixmarketing.com/blog/2009/12/23/top-5-mistakes-to-avoid-when-writing-and-testing-ppc-text-ads/ Tips and Thoughts on Google AdWords, Yahoo! Search Marketing, Microsoft adCenter and All Things PPC Wed, 23 Jun 2010 07:58:18 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Claire Jarrett http://www.clixmarketing.com/blog/2009/12/23/top-5-mistakes-to-avoid-when-writing-and-testing-ppc-text-ads/comment-page-1/#comment-2447 Claire Jarrett Fri, 12 Feb 2010 19:54:07 +0000 http://www.clixmarketing.com/blog/?p=777#comment-2447 I would also add don't hesitate to try something totally different than your competitors. I often advise asking a question as it resonates in the visitor's mind, IF you ask the right question! I would also add don’t hesitate to try something totally different than your competitors. I often advise asking a question as it resonates in the visitor’s mind, IF you ask the right question!

]]> By: John Lee http://www.clixmarketing.com/blog/2009/12/23/top-5-mistakes-to-avoid-when-writing-and-testing-ppc-text-ads/comment-page-1/#comment-2293 John Lee Tue, 29 Dec 2009 15:28:19 +0000 http://www.clixmarketing.com/blog/?p=777#comment-2293 Dave, Ultimately, the decision to use calls-to-action should be based on stats. Test them in your ads, if they help you to increase CTR and conversion rates - "used car salesman" or not they must be working! Other calls-to-action are less pushy, like "learn more" or "shop online" etc. What you need to keep in mind is that you are setting up an expectation for the searcher for what they will be expected to do once they come to your site. If "buy now" is not what they intend to do, then they will move on to another ad. But if they are in the mindset of buying, than "buy now" will motivate them to click and buy. Now! ; ) Dave,

Ultimately, the decision to use calls-to-action should be based on stats. Test them in your ads, if they help you to increase CTR and conversion rates – “used car salesman” or not they must be working!

Other calls-to-action are less pushy, like “learn more” or “shop online” etc. What you need to keep in mind is that you are setting up an expectation for the searcher for what they will be expected to do once they come to your site. If “buy now” is not what they intend to do, then they will move on to another ad. But if they are in the mindset of buying, than “buy now” will motivate them to click and buy. Now! ; )

]]> By: Utah Personal Injury (Rex) http://www.clixmarketing.com/blog/2009/12/23/top-5-mistakes-to-avoid-when-writing-and-testing-ppc-text-ads/comment-page-1/#comment-2292 Utah Personal Injury (Rex) Mon, 28 Dec 2009 18:57:36 +0000 http://www.clixmarketing.com/blog/?p=777#comment-2292 This is a nice review of basics. All great successes are built on attention to fundamentals so it's important to keep going over them. Thanks! This is a nice review of basics. All great successes are built on attention to fundamentals so it’s important to keep going over them. Thanks!

]]> By: SearchCap: The Day In Search, December 23, 2009 | Online Marketing Strategy http://www.clixmarketing.com/blog/2009/12/23/top-5-mistakes-to-avoid-when-writing-and-testing-ppc-text-ads/comment-page-1/#comment-2286 SearchCap: The Day In Search, December 23, 2009 | Online Marketing Strategy Sun, 27 Dec 2009 04:58:11 +0000 http://www.clixmarketing.com/blog/?p=777#comment-2286 [...] Top 5 Mistakes to Avoid when Writing and Testing PPC Text Ads, Clix Marketing PPC Blog [...] [...] Top 5 Mistakes to Avoid when Writing and Testing PPC Text Ads, Clix Marketing PPC Blog [...]

]]> By: BetterRetail http://www.clixmarketing.com/blog/2009/12/23/top-5-mistakes-to-avoid-when-writing-and-testing-ppc-text-ads/comment-page-1/#comment-2274 BetterRetail Thu, 24 Dec 2009 16:03:25 +0000 http://www.clixmarketing.com/blog/?p=777#comment-2274 Excellent post.  I would also advice marketers to look at competitor ad copy as a way to differentiate their own.  For example, let's say your ad is listed 3rd for a phrase. Anyone clicking it will have read 1 and 2.  Reading ad 3 would mean they didn't find 1 and 2 particularly relevant.  The copy on ad 3 should be written considering this. Excellent post.  I would also advice marketers to look at competitor ad copy as a way to differentiate their own.  For example, let’s say your ad is listed 3rd for a phrase. Anyone clicking it will have read 1 and 2.  Reading ad 3 would mean they didn’t find 1 and 2 particularly relevant.  The copy on ad 3 should be written considering this.

]]> By: SearchCap: The Day In Search, December 23, 2009 http://www.clixmarketing.com/blog/2009/12/23/top-5-mistakes-to-avoid-when-writing-and-testing-ppc-text-ads/comment-page-1/#comment-2266 SearchCap: The Day In Search, December 23, 2009 Wed, 23 Dec 2009 21:59:39 +0000 http://www.clixmarketing.com/blog/?p=777#comment-2266 [...] Top 5 Mistakes to Avoid when Writing and Testing PPC Text Ads, Clix Marketing PPC Blog [...] [...] Top 5 Mistakes to Avoid when Writing and Testing PPC Text Ads, Clix Marketing PPC Blog [...]

]]> By: Dave http://www.clixmarketing.com/blog/2009/12/23/top-5-mistakes-to-avoid-when-writing-and-testing-ppc-text-ads/comment-page-1/#comment-2264 Dave Wed, 23 Dec 2009 19:09:27 +0000 http://www.clixmarketing.com/blog/?p=777#comment-2264 Great post. I feel I do well on all of these points, except sometimes #3. As a searcher myself, I feel turned-off by strong calls-to-action; I don't like being ordered-around by an ad. An ad that says "Buy Now!" feels like a used-car salesman with a high-pressure technique. But maybe this is just me? Do you have any thoughts on this? Great post. I feel I do well on all of these points, except sometimes #3. As a searcher myself, I feel turned-off by strong calls-to-action; I don’t like being ordered-around by an ad. An ad that says “Buy Now!” feels like a used-car salesman with a high-pressure technique. But maybe this is just me?

Do you have any thoughts on this?

]]>