Comments on: If You Are Ignoring Session-Based Broad Match, You Are Losing Money http://www.clixmarketing.com/blog/2010/01/12/if-you-are-ignoring-session-based-broad-match-you-are-losing-money/ Tips and Thoughts on Google AdWords, Yahoo! Search Marketing, Microsoft adCenter and All Things PPC Fri, 28 Oct 2011 15:24:01 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Irrelevant Keywords Can Be Costly | SouravSharmaDotCom http://www.clixmarketing.com/blog/2010/01/12/if-you-are-ignoring-session-based-broad-match-you-are-losing-money/comment-page-1/#comment-4293 Irrelevant Keywords Can Be Costly | SouravSharmaDotCom Thu, 13 Jan 2011 13:59:40 +0000 http://www.clixmarketing.com/blog/?p=802#comment-4293 [...] noting that not everyone is unhappy with the session-based clicks. Jordan McClements, commenting on a Clixmarketing post on session-based broad match says, "If you are in a niche where there is not much search traffic, and a new client/sale is [...] [...] noting that not everyone is unhappy with the session-based clicks. Jordan McClements, commenting on a Clixmarketing post on session-based broad match says, "If you are in a niche where there is not much search traffic, and a new client/sale is [...]

]]> By: Irrelevant Keywords Can Be Costly | NSD Newsletter http://www.clixmarketing.com/blog/2010/01/12/if-you-are-ignoring-session-based-broad-match-you-are-losing-money/comment-page-1/#comment-4291 Irrelevant Keywords Can Be Costly | NSD Newsletter Thu, 13 Jan 2011 09:52:07 +0000 http://www.clixmarketing.com/blog/?p=802#comment-4291 [...] noting that not everyone is unhappy with the session-based clicks. Jordan McClements, commenting on a Clixmarketing post on session-based broad match says, "If you are in a niche where there is not much search traffic, and a new client/sale is [...] [...] noting that not everyone is unhappy with the session-based clicks. Jordan McClements, commenting on a Clixmarketing post on session-based broad match says, "If you are in a niche where there is not much search traffic, and a new client/sale is [...]

]]> By: Irrelevant Keywords Can Be CostlyPage One Web Solutions | Page One Web Solutions http://www.clixmarketing.com/blog/2010/01/12/if-you-are-ignoring-session-based-broad-match-you-are-losing-money/comment-page-1/#comment-4271 Irrelevant Keywords Can Be CostlyPage One Web Solutions | Page One Web Solutions Wed, 12 Jan 2011 16:52:28 +0000 http://www.clixmarketing.com/blog/?p=802#comment-4271 [...] noting that not everyone is unhappy with the session-based clicks. Jordan McClements, commenting on a Clixmarketing post on session-based broad match says, "If you are in a niche where there is not much search traffic, and a new client/sale is [...] [...] noting that not everyone is unhappy with the session-based clicks. Jordan McClements, commenting on a Clixmarketing post on session-based broad match says, "If you are in a niche where there is not much search traffic, and a new client/sale is [...]

]]> By: Irrelevant Keywords Can Be Costly| Rodney Payne http://www.clixmarketing.com/blog/2010/01/12/if-you-are-ignoring-session-based-broad-match-you-are-losing-money/comment-page-1/#comment-4265 Irrelevant Keywords Can Be Costly| Rodney Payne Wed, 12 Jan 2011 14:26:49 +0000 http://www.clixmarketing.com/blog/?p=802#comment-4265 [...] noting that not everyone is unhappy with the session-based clicks. Jordan McClements, commenting on a Clixmarketing post on session-based broad match says, "If you are in a niche where there is not much search traffic, and a new client/sale is [...] [...] noting that not everyone is unhappy with the session-based clicks. Jordan McClements, commenting on a Clixmarketing post on session-based broad match says, "If you are in a niche where there is not much search traffic, and a new client/sale is [...]

]]> By: Modified Expanded Broad Match and More | The ClickEquations Blog http://www.clixmarketing.com/blog/2010/01/12/if-you-are-ignoring-session-based-broad-match-you-are-losing-money/comment-page-1/#comment-3098 Modified Expanded Broad Match and More | The ClickEquations Blog Tue, 26 Oct 2010 15:27:55 +0000 http://www.clixmarketing.com/blog/?p=802#comment-3098 [...] relentless creeping range of broad match over the last few years, and the occasional confusion over session-based broad match, there wasn’t much there to think about. Well as someone once said, things have changed.The [...] [...] relentless creeping range of broad match over the last few years, and the occasional confusion over session-based broad match, there wasn’t much there to think about. Well as someone once said, things have changed.The [...]

]]> By: The Implications of Google AdWords Product Listing Ads | The ClickEquations Blog http://www.clixmarketing.com/blog/2010/01/12/if-you-are-ignoring-session-based-broad-match-you-are-losing-money/comment-page-1/#comment-3076 The Implications of Google AdWords Product Listing Ads | The ClickEquations Blog Tue, 28 Sep 2010 13:49:11 +0000 http://www.clixmarketing.com/blog/?p=802#comment-3076 [...] shows up for when you use broad match. They’re already doing this with session-based retargeting (here, and in my article The Rise of Universal Paid Search). There’s no way to opt-out of that option, [...] [...] shows up for when you use broad match. They’re already doing this with session-based retargeting (here, and in my article The Rise of Universal Paid Search). There’s no way to opt-out of that option, [...]

]]> By: Improving Google AdWords | The PPC Blog by Matthew Umbro http://www.clixmarketing.com/blog/2010/01/12/if-you-are-ignoring-session-based-broad-match-you-are-losing-money/comment-page-1/#comment-2431 Improving Google AdWords | The PPC Blog by Matthew Umbro Wed, 10 Feb 2010 03:25:21 +0000 http://www.clixmarketing.com/blog/?p=802#comment-2431 [...] the feature is always on.  For further reading, John A. Lee does an excellent job of explaining session-based broach match and its [...] [...] the feature is always on.  For further reading, John A. Lee does an excellent job of explaining session-based broach match and its [...]

]]> By: John Lee http://www.clixmarketing.com/blog/2010/01/12/if-you-are-ignoring-session-based-broad-match-you-are-losing-money/comment-page-1/#comment-2376 John Lee Mon, 25 Jan 2010 16:31:29 +0000 http://www.clixmarketing.com/blog/?p=802#comment-2376 Robert and Al, Thanks for the comments! Problem vs. annoyance - either way, it is something that AdWords advertisers need to be aware of. There are still a lot of people out there who aren't even using Search Query Reports. Education is so important, and that was my primary initiative! ; ) Robert and Al,

Thanks for the comments!

Problem vs. annoyance – either way, it is something that AdWords advertisers need to be aware of. There are still a lot of people out there who aren’t even using Search Query Reports. Education is so important, and that was my primary initiative! ; )

]]> By: Al Kuenn http://www.clixmarketing.com/blog/2010/01/12/if-you-are-ignoring-session-based-broad-match-you-are-losing-money/comment-page-1/#comment-2373 Al Kuenn Fri, 22 Jan 2010 19:48:46 +0000 http://www.clixmarketing.com/blog/?p=802#comment-2373 John, Great description of the situation. I view it as more of an annoyance than a problem. The only real way to prevent it is to keep adding negative kw. If the click total is high enough to cause real concern, then you should have had a negative keyword in that campaign to stop it anyway. It is amusing to see what Google thinks is relevant in this type of match...yet see how they beat you up on quality scores if your keyword is deemed 'not relevant'... -Al John,
Great description of the situation. I view it as more of an annoyance than a problem. The only real way to prevent it is to keep adding negative kw. If the click total is high enough to cause real concern, then you should have had a negative keyword in that campaign to stop it anyway.

It is amusing to see what Google thinks is relevant in this type of match…yet see how they beat you up on quality scores if your keyword is deemed ‘not relevant’…

-Al

]]> By: Robert Brady http://www.clixmarketing.com/blog/2010/01/12/if-you-are-ignoring-session-based-broad-match-you-are-losing-money/comment-page-1/#comment-2372 Robert Brady Fri, 22 Jan 2010 15:57:31 +0000 http://www.clixmarketing.com/blog/?p=802#comment-2372 Business as usual. AdWords pays the bills, so any means of upping the revenue gets pushed live regardless of whether it creates a "better user experience" or not Business as usual. AdWords pays the bills, so any means of upping the revenue gets pushed live regardless of whether it creates a “better user experience” or not

]]>