Archive for November, 2010

Creative? ROI-focused? Join the Clix Team!

Monday, November 29th, 2010 Posted in Uncategorized | No Comments »

Want to kick start your career with a senior position in a prestigious ad agency? Clix Marketing is looking for a world-class graphics artist. The perfect candidate will have experience using ... Read more..

Claim Your SERP Real Estate With Google’s Product Extension Ads

Monday, November 29th, 2010 Posted in Google AdWords | 5 Comments »

by John Lee Advertising Account Manager, Clix Marketing One of the biggest advantages of using a wide range of the available Google products is that many of them are interconnected in ... Read more..

How to Compare Your PPC Performance to Your Competitors’

Monday, November 22nd, 2010 Posted in Uncategorized | 5 Comments »

by Joseph Kerschbaum Director of Client Services, Clix Marketing Month-over-month you should be increasing your impressions, clicks, and sales, but finding new keywords, distribution channels, and audience targeting methods ... Read more..

One Ad vs. Many: Understanding Placement Targeted Ads on Google’s Display Network

Monday, November 15th, 2010 Posted in Google AdWords, PPC Content Advertising | 2 Comments »

Last time, we discussed the basic principles of placement targeting on Google's Display Network. Let's expand on that topic by looking at how placement targeting alters the performance ... Read more..

How to Move an AdWords Campaign Without Breaking It

Monday, November 8th, 2010 Posted in PPC Tactics | No Comments »

by Joseph Kerschbaum Director of Client Services, Clix Marketing Recently, we acquired a client whose AdWords accounts were in a state of disarray. This is using the term "disarray" lightly. Our ... Read more..

Google AdWords Placement Targeting: Tools for Success

Thursday, November 4th, 2010 Posted in Google AdWords, PPC Content Advertising | No Comments »

Managed placement targeting on the Google AdWords content network is one of the most accurate and potentially profitable weapons in the PPC arsenal. Because this tactic is based ... Read more..