Archive for January, 2011

How General Keywords Can Influence Brand-Related PPC Purchases

Monday, January 31st, 2011 Posted in Uncategorized | 2 Comments »

by Joseph Kerschbaum Director of Client Services, Clix Marketing We began our discussion on utilizing Google AdWords' Search Funnels to enhance the performance of your PPC campaign last time. Now let's continue on ... Read more..

It’s True: Optimizing PPC Campaigns for Quality Score is Still Important

Monday, January 24th, 2011 Posted in Uncategorized | 1 Comment »

by John Lee Search Marketing Manager, Clix Marketing A few years ago, quality score was all anyone in the PPC biz could talk about. All the blog posts and all the conference topics ... Read more..

Using Conversion Funnels to Improve Your Conversion Rate

Monday, January 10th, 2011 Posted in Google AdWords | 5 Comments »

by Joseph Kerschbaum Director of Client Services, Clix Marketing Google announced their new Search Funnel reporting capabilities within AdWords earlier this year. Search Funnels is a set of reports ... Read more..

Win the World’s Best PPC Training + an Autographed Copy of My Book

Wednesday, January 5th, 2011 Posted in Uncategorized | No Comments »

Objectively speaking, Market Motive's PPC Master Certification Course is the world's best training for aspiring paid search and PPC advertising professionals. I lead the class through all of ... Read more..

Unleash Your Full PPC Potential by Leveraging Google AdWords’ Match Types

Monday, January 3rd, 2011 Posted in Google AdWords | 1 Comment »

by John Lee Search Marketing Manager, Clix Marketing So many strategies surround even the most basic of pay-per-click (PPC) principles. One principle that is kicked around the most is the use ... Read more..