Welcome back to another edition of the Clix Marketing Blog’s PPC News and Views. This week we touch on information from and about past, present, and future conferences and we’ll throw in some Excel tips for good measure. Here we go!
Search Engine Land: Toward the end of every year many marketers begin to speculate about what the next year will bring. Last week at SMX East, a group of expert panelists talked about just that. This week in his Search Engine Land article, Matt Van Wagner recounts the discussion allowing those of us who did not attend to conference to get in on the conversation. Some of the topics covered include the shift from desktops to mobile and tablet devices, tracking and attribution, and account complexity. Check it out. What do you think is in store for paid search in 2013?
Search Engine Watch: The annual Pubcon Las Vegas conference is taking place this week. Although this years sessions are noticeably lighter on paid search topics than years past, there are still great nuggets of information to be had. In her Search Engine Watch post this week, Lisa Raehsler covered the session titled Hardcore PPC Tactics with speakers Brad Geddes, John Ellis, and David Szetela. Check out what these guys had to say about account optimizations, the “creep factor” in remarketing, and the recent changes to the Google Display Network.
PPC Hero: Last year marked the first annual Hero Conf, a paid search conference by Hanapin Marketing that was focused 100% on PPC. And on April 8th-10th of 2013, they’re doing it again. As of this morning, the registration for Hero Conf 2013 is open at HeroConf.com. As an attendee last year, I found the conference to be very helpful and loved the extreme PPC focus. The conference will be held in Austin, TX at the AT&T Executive Education & Conference Center and promises to be even better than last year.
PPC Associates: A guest post today from Katie Saxon of Boom Online highlights some of the articles she believes to have the best Excel Tips for PPC Managers. I don’t know about you, but I use excel just about as often as I use the AdWords interface: all day, every day. We absolutely recommend this article for anyone trying to become more efficient and effective with Microsoft Excel.
That brings this weeks New and Views to a close. See you next week!