Welcome back to another edition of the Clix Marketing Blog’s PPC News and Views! We’ve got another great list of posts for you this week. We’ll cover communication, flexible bidding, conversion funnels and more. Enjoy!
Beyond the Paid
This week’s post from Melissa Mackey was her monthly roundup of articles from around the ppc industry. A round up within a round up?! Go get your totem, Leo; we’re going all kinds of Inception on you this week. Anyway, Mel’s post covers everything from excluding mobile apps on the GDN, to long term keyword expansion, to excel skills every marketer should know. Definitely go check it out.
Over on the ClickZ blog, Lisa Raehsler gives a great rundown of How to Create an AdWords Action Plan From Purchase Path Data. She covers both Google Analytics multi-channel funnels as well as Google AdWords search funnel reports, and explains how to get the most out of each set of reports. If your interested in improving your site’s conversion funnels, you should absolutely give this post a read.
Search Engine Watch
Google is constantly coming out with new ways to use AdWords. One of their more recent changes was the introduction of flexible bidding strategies. This week, Justin Freid has written a great review of these new rules, how and when to use them, and given a couple types of rules he believes should be developed by Google in addition to this current list.
Retail Online Integration
Should You Use Microsites for AdWords Campaigns? Great question! In his post, Tim Ash guides you through a decision process based on your site, user behavior, and your internal resources to decide whether a microsite is appropriate for you. Give it a read!
As a ppc manager, good communication skills are extremely important to you doing your job, and doing it well. This week, Joe Kerschbaum give us 5 Techniques for Effective PPC Communication that all ppc managers should know. Whether you think you’re a strong communicator or you know you need to improve, gives Joe’s tips a read. Both groups can benefit greatly from reading through these communication basics.
Well, that wraps up this week’s PPC New and Views. Tune in next week for more ppc goodness from your loving friends at Clix Marketing. Have a lovely weekend!