Welcome back to another exciting edition of the Clix Marketing Blog’s Weekly PPC New and Views! We’ve got a great list of articles and announcements from all around the PPC industry, so put your inside shoes on Mr. Rogers. Here we go!
From the Experts
We’ve been hearing a lot about Google mandating that users switch to enhanced campaigns. But we don’t often hear about someone telling Google (and Bing and Yahoo) what to do. This week, the FTC sent a letter to a group of the major search engines, requiring them to more prominently label advertising as such. Over at PPC Hero, Sean Quadlin walks us through the main points of the letter as well as what those point could mean for us advertisers in his post The End of Paid Search As We Know It? Definitely worth a read.
Search Engine Watch
We’ve all been hearing a lot about Enhanced Campaigns recently, but in her post on Search Engine Watch this week, Melissa Mackey takes a different approach when evaluating Enhanced Campaigns. In Do the PPC Engines Reward the Right Behaviors?, Mel talks about the actions Google has taken to decrease the number of campaigns from advertisers, and what those changes have actually caused advertisers to do.
In what is likely the most epic article of the month, Marty Wentraub and Lauren Litwinka of aimClear have put together an amazing view of Enhanced Campaigns from the monetary stance of Google, as well as compiling a list of articles from around the industry about the impending Enhanced Campaigns. And that’s all you really need to know. Go check out the article and see what they had to say. It’s great.
Our last post from the experts deviates from Enhanced Campaigns and brings us back to regular account management. Seasonality. It’s a force within nearly every ppc campaign, but it’s not always obvious. Lucky for us, Bailey Lau over at PPC Associates has written a post on How to Determine Seasonality in a New SEM Account.Check. It. Out.
From the Engines
We’ve got a couple updates from Google AdWords this week. The first is a new type of remarketing ad copy available to all advertisers with an Google Merchant Center account. Dynamic remarketing ads let advertisers reconnect with potential customers by showing ads that include the actual products they viewed on the site. Read more about dynamic remarketing here: Reconnect with Site Visitors Using Beautiful, Customized Dynamic Ads.
The second update coming from Google AdWords is actually a joint post with Google Analytics. On Tuesday, Google announced a set of improvements for linking Analytics and AdWords accounts. Check out the post, see what they have to say, and maybe even watch their cool little video while you’re in the neighborhood!
Over on the Bing Ads blog, it was announced that Siteink Extensions are Now Available in ALL Bing Ads Markets! Yay! Honestly though, Bing Ads in making some great strides to bring in more advertisers to their system. And hey, if Matt Van Wagner had any effect on advertisers this week, those changes are going to be even more important if people start shifting Google dollars over the Bing Ads.
That wraps up this week’s edition of PPC News and Views. Tune in next week for more stories from around the industry!