From the Experts
Search Engine Watch
A few months ago Facebook announced new ad formats allowing advertisers to show up in News Feeds. Sound awesome? Of course! But, as with all new paid search features, you want to be sure you know what you’re doing before you dive in. Don’t worry, Merry Morud of aimClear has your back. In her post Essential Tips for Facebook’s New News Feed Ad Unit, Merry gives you the skinny on what the new features are as well as some tips and things to be aware of when using them. Enjoy!
When doing performance reviews of accounts, ppc pros typically focus on CTR, Conversion Rate, CPC, CPA, etc. Generally the different data points on cost and conversions. But one area that can often be overlooked is average position. As Sam Owen points out in his recent post, many people assume a higher average position will translate into a higher number of clicks and conversions. But more clicks and conversions don’t necessarily mean your account performance is improving. In How To Bid Smarter With Your Ideal Keyword Positions, Sam goes on to show you how to find your keywords ideal avg positions using Excel as well as a few automated rules to set up to keep your keywords in check.
Search Engine Land
Back at the beginning of August, we got to read Josh Dreller’s 10 Bad Assumptions About SEM That Might Get You Fired – Part 1. Well, good news, my friends. Part 2 came out on Thursday! Josh gives 5 new examples of how assuming something about your work, coworkers, and the company’s environment can get you in hot water. Check it out and make sure you’re not “making an ass out of you and”…well, just you I guess.
With the holiday season right around the corner, many marketers are trying to plan and predict what’s going to happen this year. And guess what? Armando Roggio from Practical Ecommerce has given us his 6 Ecommerce Predictions for the 2013 Holidays. Check out Armando’s list and see what you think.
From the Engines…Well, Engine
Our sole update from the engines this week comes from Bing Ads. They’re announcing that Compatibility with AdWords Enhanced Campaigns [Arrived] This Week. The post talks about Bing’s continuing efforts to make their system compatible with Google AdWords and discusses updates to many areas within the platform including device preference in ads, new variables for dynamic URLs, bid adjustments, and sitelinks. Bing has really worked hard to make their system as advertiser friendly as possible and it definitely shows. Check out these new features and get your Bing Ads campaigns into gear.
Well, that wraps up our recap for this week. Have a wonderful weekend and we’ll see you all back here next Friday!