Hello friends, and welcome to this week’s edition of PPC News and Views! We’ve got another fantastic list of articles for you covering landing pages, holiday campaigns, and long-tail keywords. So sit back, relax, and enjoy the show!
Just kidding…you’ll definitely need to read a bit for this whole thing to make sense. Had ya goin’ though didn’t I?
From the Experts
Cyber Monday is fast approaching and although by this point you should probably have all of your strategy figured out, that doesn’t mean there isn’t time for a couple more pointers. You know, just in case. Over on the Wordstream blog, Brad McMillen discusses some tips as well as predictions for Cyber Monday in his post How to Prepare Your PPC for Cyber Monday 2013. Check it out!
Let’s stick with the holiday trend for just a bit longer, shall we? Budgets are a pretty darn important part of your PPC strategy for this time of year. Ecommerce sites have a lot riding on this money, so it’s important you don’t spend too much or too little. To get some ideas on budgeting strategy, check out Kayla Kurtz’s post Holiday PPC Budgeting Made Easy on the PPC Hero blog. In it, she gives multiple ways for you to ensure your budget stretches the whole season and is fully taken advantage of.
Long-tail keywords are a staple of most PPC accounts. And if they’re not, they should be according to Alex Johnson. In his post How to Pull off Long-Tail Keyword Targeting and Make More Conversions, Alex gives multiple strategies to build out your long-tail keyword lists and advance your account performance.
Conversion rate optimization is a large part of a PPC manager’s job. But not every test has to reinvent the internet. (See what I did there?) Michael Aagaard gives some great, and very easily attainable, tips in his post Small Changes That Have a BIG Impact on Increasing Conversion Rates. Try some of these minor changes to make a bid impact on your landing page conversion rates.
From the Engines
Google Shopping is getting yet another face lift. Search engine results will now include Better browsing, shortlists and 360 images on Google Shopping. Read the details here.
Bing Ads is becoming more competitive with Google by the day. And now, you can Capture More Customers by Using Broad match in Your Bing Ads Campaigns. Check out the details and matching abilities here.
That wraps up this week’s edition of PPC News and Views. Have a wonderful weekend and Thanksgiving friends!