Google AdWords Feature Alert: Undo From Change History

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It’s a Thanksgiving miracle!

No, it’s not a perfectly browned and crispy bacon wrapped turkey…although I’ll never give up hope. Google has given us an undo option embedded within the change history!

Last week Michelle posted her wishlist for AdWords, number 7 was a clear wish for an option to revert changes made from the change history log.

7.) Revert changes from Change History page

Tonight, while I was browsing through the change history trying to figure out what happened inside one of my accounts that caused CPA to spike I found an undo button and I rejoiced!

adwords_undo_change_history

So what happens when you push the undo button?

Well, AdWords reverses that change. The system gives you a warning that you’re going to undo the change and then it does. The undo button disappears and is replaced by a status of undone. The undo change replaces the original change log and a new line item is created on the date of the undo with an undo button to undo the undone (redo).

adwords_undo

I don’t know about you guys but I’m stoked to see this addition in AdWords!

How will this come in handy for you?

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16 Responses to “Google AdWords Feature Alert: Undo From Change History”

  1. I might use this every so often, but not line item by line item. Can you do undo’s of multiple rows?

  2. Hi Terry! Right now it looks like it’s only available line by line, we’ll have to see how the option evolves. Maybe Google will add in a bulk undo option.

  3. […] in Google AdWords may just have become a whole lot easier. An new “undo” button was spotted last night in the Change History reporting by Heather Cooan, director of client services at Clix […]

  4. […] in Google AdWords may just have become a whole lot easier. An new “undo” button was spotted last night in the …read […]

  5. Whether or not you two caused this, I’m giving credit to Michelle and Heather for this much needed feature! Well done ladies!

  6. Luke – let’s just say they caused it. Darn trouble makers. ; )

  7. Haha, I have absolutely been known to cause trouble… ;)

  8. I’ll absolutely take credit. Both for this change and making trouble.

  9. […] Google AdWords Feature Alert: Undo From Change History, Clix Marketing PPC Blog […]

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  12. […] Google AdWords Feature Alert: Undo From Change History, Clix Marketing PPC Blog […]

  13. […] from Clix Marketing  said Google AdWords “Undo” from Change History Reports, here’s a screenshot from […]

  14. […] Source: Clix Marketing […]

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