Happy New Year Friends! And welcome to 2014’s first PPC News and Views! For this first round up, we’re going to change the game a little. As usual, we’ll provide you with the week’s top posts from around the industry, but we’ll also start the list by highlighting the 2013 Best Of posts as well! You know, a little old and a little new to get the year started right. Without further ado, let’s get started!
Top Post Recaps from 2013
Beyond the Paid: My Top 3 PPC Blog Posts for 2013
PPC Hero: The Top 10 PPC Hero Posts from 2013
Clix Marketing: Clix Marketing’s Top 13 Posts from 2013
From the Experts for 2014
As marketers get more savvy, they tend to want to make sure their marketing dollars are working as hard for them as they possibly can. The most common way to date has been last click attribution, but Michael Wiegand says R.I.P. Last Click Attribution. In his post, Michael walks through why last click is no longer a viable way to report on effectiveness and some ideas to help you get started attributing your performance to the right channels. An absolute must read for this new year.
Retargeting is a great channel to bring back past site visitors and encourage them to buy or buy again. But all too often retargeting ads become a set it and forget it type of campaign. Mona Elesseily wants to help you Create Fatigue-Proof Retargeting Ads to try and combat users getting tired of the same ads over and over again. Take a look and be sure to get your ads in line with her tips!
To round out our list this week is Matt Umbro’s latest post 3 Tactics to Reassess Paid Search in 2014. In it, Matt discusses why 2014 should be the year you pay attention to PLAs, Remarketing, and Social PPC. It’s a pretty quick read, and definitely worth your time. Check it out!
That’s all for this week. Come back next week for another rundown of the best content from around the PPC industry!