Search Engine Land
Google PLAS May Be Bigger and Better Than You Think: Mark Ballard walks you through RKG’s process for comparing PLAs to regular text ads. He also discusses the impact your industry might have on performance as well as touching on things to keep in mind for PLAs in 2014.
PPC Bid Management – To Automate or Not: Lauryan Feijen does an excellent job of outlining each type of bid management from manual to excel to automated as well as identifying their pros and cons. Definitely worth a read if you’re looking to optimize your bidding strategy.
Mastering PPC: Find your Average Position Sweet Spot: In this post, Audrey Bloemer outlines how to analyze your account performance by comparing groups of average position. This is the hotness. Huge fan of this.
Beyond the Paid
7 Questions To Expected From Your New PPC Manager: Let’s be honest, this gets overlooked a bit. Business owner’s bounce back and forth between PPC agencies and don’t know how to spot the good ones. Don’t worry guys. Melissa Mackey’s got you covered. If you’re not being asked these questions, or some close variations, you should raise an internal flag.
10 Kevlar #PPC Analyses & Processes For A Bulletproof Account: Manny Rivas does an excellent job of outlining manual and automated processes for you to keep your account in line while not letting one or more areas fall through the cracks.
Everything You Need to Know About Facebook Video Ads: Uh, pretty self explanatory here. James Scherer does a great job outlining everything from how they work, to what they look like, and some of his own predictions.
That’s all for this week. Tune in next week as we’ll have another great list of articles from around the industry!