From the Experts
The Role of Qualitative Analysis in Lead Generation Campaigns: John McElborough going through a great list of ways to analyze the quality of your leads in a small volume account. Lots of great data available, just have to know where to look.
How to Untangle AdWords Phone Call Metrics: Enhanced Campaigns brought a plethora of new features to AdWords accounts and phone call tracking was one area that got a few bumps up. But with those new features comes lots of new areas of reporting and they all mean different things. Susan Waldes walks through what each report means and how to accurately assess your call extensions.
The #PPC Magic Kingdom: Keys to Constructing Thematic Campaigns: Choosing an account structure can be a big process. Every account should be a custom job to help fit the company’s goals as best as possible. Jake Taylor at aimClear wrote about one such set up around thematic campaigns. They may be great for you, they may not. Check it out and decide for yourself!
The Complete AdWords Audit Part 5: Impression Share & Auction Insights: Impression share metrics can tell you a lot about how your account in performing as a whole. Wijnand Meijer walks through the importance of impression share and what it means when you’re losing out. (Bonus: As the title points out, there are also four other parts to this series. You should probably read those too.)
From the Engines
New Look and Simpler Navigation Rolling Out in AdWords: Check out the most recent updates in the AdWords interface.
The Performance Marketer’s Field Guide to AdWords Ad Extensions: This is actually a two part post. The first covers where certain ad extensions can appear on Google and Search Partner SERPS. The second walks through the individual ad extensions and gives a little information about each.
Bing Ads Editor Update: Upcoming Sync Setting Enhancements: Get the low down on new features coming to Bing Ads Editor.
What posts caught your eye this week? Share them with us in the comments!