From the Experts
How to Make Great Landing Pages (With Crazy High Conversions): This post is great. It starts with you determining your goals before building the page, then walks through a solid list of best practices only to be rounded out by some examples of great landing pages. Definitely worth a read.
Search Engine Watch
5 Key Points to Consider When Choosing a Demand-Side Platform: When looking to expand your customer base with display targeting, demand side platforms can be a great tool. But with so many options out there it’s important to make sure you’re accomplishing all of or as many of your goals at the same time. Check out this post before you commit to any DSP and make sure you’re hitting all the high notes.
Search Engine Land
Why “Big Data” Won’t Win You The Battle For Online Revenue: “Big Data” is all the rage at the moment. But that doesn’t mean it’s the key to success for every business. As Matt Ackley points out, the bigger benefit is being able to put all of your data from multiple locations together to create a picture of your performance.
The Complete AdWords Audit Part 6: Quality Score: Who doesn’t love a good quality score audit. Well, this ones a doozy. It covers everything from the basics of quality score, to how and when to improve, as well as a list of tracking tools and scripts to help you track your optimizations.
White Share Media
The Ultimate Ecommerce Guide to Get the Most Out of Mobile Traffic in AdWords: Mobile traffic is becoming a bigger battleground for advertisers all the time. Whoever can manage the right creative, bids, and landing pages first will get the sale. This post walks through the use of mobile levers within the AdWords interface so you can get the most out of your mobile advertising. Check it out.
From the Engines
Investing in Better Measurement for Brands: This week, Google announced three new areas of focus: Active View, comScore VCE, and Brand Lift. All focus on brands being able to better track the results of their messaging through ad visibility, overall ranking of ad performance and reaching the target audience, and knowing the impact of those ads through customer surveys.
Mobile Sitelinks Now Available In Bing Ads: Sitelinks on mobile devices have been running at about 60% capacity over the last couple months. This week Bing announced they’ll be rolling these out to 100% of mobile search traffic in the next few months.
New in Bing Ads: Conversion Reporting Kicks Off Platform Update Plans for 2014: Bing Ads reporting will now include more robust stats like a complete list of conversion metrics as well as some popular segments of you accounts similar to AdWords Dimensions. Check out all of the updates in their post.