Clix Marketing Blog’s Weekly #PPC News & Views: Mar 28, 2014
From the Experts
3 Ways Google AdWords Is Adapting for Small Business Advertising: Google has been making tons of different changes to their product, not to mention the weird and ominous post about upcoming changes in April, and many of them seem to be geared toward making AdWords easier for small businesses.
See the Future of Your Bids With AdWords’ New Bid Simulator Columns: Continuing in the Google update chain, you can now get more detailed information about estimated clicks and cost based on bid modifiers in your account. Check out Sam Owen’s post about this new tools advantages and drawbacks.
Getting Started with Twitter Ads: Twitter Ads are becoming increasingly popular, but still haven’t quite hit the mainstream in most advertisers portfolio. If you’re interested in getting started or just want to hear what others have to say, check out this week’s PPC Chat streamcap and get the low down.
Search Engine Land
How To Reduce Landing Page Clutter For Optimal AdWords Performance: Mona Elesseily points out three great ways to make your landing page simpler and more conversion friendly. Are you following these best practices?
Advanced Excel Tips for PPC Managers: Who doesn’t love a good list for Excel tips? No one! Exactly. Here’s a great round up of some of the top Excel posts over the last few months that can help you take your PPC management skills from good to great!
Zero AdWords Conversions: Do You Have a Sales Problem or a Marketing Problem?: It happens to the best of us. Account all set up and built out. Keywords and ads in their proper place. Your campaigns run for a while, but you don’t generate any conversions. If this problem sounds familiar, give this post a read to see if you’ve got a sales or a marketing problem and how to fix it.
Search Engine Journal
AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded: Although some of the posts above talk about Google making things easier on small business, there are still some areas where things can get pretty muddled. Check out this full list of keyword diagnosis statuses to see what they mean and how each impacts your account.
Search Engine Watch
Google AdWords Conversions Help you Find the Hidden Value: Similar to the previous post, this walks you through each of the different kinds of conversions you can find and track in your Google AdWords account. Check them out and make sure you’re counting the conversion that is most profitable for your company.
From the Engines
Expanded Capabilities for Lookalike Audiences: Lookalike audiences have proven to be great tools for expanding your brands reach in search and social fields. Continuing to improve on those positive trends, Facebook has announced advertisers will now be able to build lookalike audiences based on website visitors, users of mobile apps, and Facebook page connections. Check out the post for more details.
Pinterest Advertisers Could Start Paying For Promoted Pins As Early As Next Month [Report]: I’m going to bank on the fact that you get the gist of the announcement based on the headline. You can find out more details in the article.
Introducing Product Ads – A Great Way to Advertise on Bing Ads: In a much anticipated move, Bing launched their direct competitor to Google Product Listing Ads, Bing Product Ads. Check out the specifics in their post, but long story short: you can get started pretty much immediately by syncing your Google PLAs with Bing Product Ads and be on your way!
Understand the full value of TrueView ads with the new Video Campaigns report: Again, the title pretty much covers it, but essentially, Google Analytics is rolling out a report providing more insights into conversion traffic for TrueView ads. You can find this report in GA under Acquisition > AdWords > Video Campaigns. Enjoy!