The Clix Marketing Blog’s Weekly #PPC News & Views: April 11th, 2014

This Week in PPC News and ViewsWelcome back to another edition of the Clix Marketing Blog’s Weekly PPC News and Views! Big happenings around the web this week with Google’s changes to search query data in Analytics. We’ll cover that and more this week. Let’s get started!

Not About the (Not Provided) Mess

Wordstream

How to Create a Ferocious Unique Selling Proposition: With competition always increasing in all marketing channels, it’s important to make sure you stand out. Check out this post to get a rundown of examples, best practices, and paid search applications to USPs.

PPC Hero

Why You’re Looking at CTR All Wrong: CTR seems like a pretty basic metric, but with the level of importance Google places on it, it’s important not to take CTR for granted. Sam Owen breaks down five ways to analyze your CTR data to get better insights into how your ads are actually performing.

Certified Knowledge

The Complete AdWords Audit Part 8: Keywords and Match Types: The eighth portion of this comprehensive account audit guide delivers the goods just like the other seven segments. Check out some best practices on match types, query mining, and a great list of tools, paid and free.

Unbounce

Is Too Much Choice Killing Your Conversion Rates? [Case Study]: It’s a pretty well known concept that your PPC landing pages should be driving to your ultimate goal and only that goal. But what if you have multiple ways to achieve that same goal? Different levels of contact or different account types for example. This post from Unbounce has you covered with some good insights on “less is more”.

About the (Not Provided) Mess

PPC In A Not-Provided World: Melissa Mackey on her personal blog Beyond the Paid

10 Surprising Facts About “Keyword (Not Provided)” For Paid Search: Larry Kim on Search Engine Land

AdWords (Not Provided) Resource: Luke Alley on the Avalaunch Media Blog

AdWords Search Query {Not Provided} Roundup & Resources: Bryant Garvin on his personal blog BryantGarvin.com

Not Provided Comes to Paid Search: What Will The Impact Be?: George Michie on Search Engine Land

Ad Not Provided Comes to AdWords; Google Needs Better Reporting To Fill the GA Void: Bread Geddes on the Certified Knowledge blog

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