Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! We hope you’ve all had a wonderful week and are ready for the weekend. We certainly are! Below is our round up of posts from around the industry we think are definitely worth a read, bookmark, and/or share so sit back, relax, and enjoy!
From the Experts
Search Engine Land
Remarketing Tips Born of Years of Experience: Remarketing can be a finicky beast at time. Balancing profits vs the creep factor is certainly a finesse game. Take a gander at this list of tips to make sure you’re following best practices according to someone who’s been doing this a while.
The 12 Steps for PPC Management: Check out this list of 12 steps for a productive, profitable PPC account from a veteran account manager. It’s got everything from goal setting, to remarketing, to reporting. Are you doing everything you can/should be doing?
How Long Should a YouTube Video Ad Be? Actual Data & Regression Analysis: If you or your clients are thinking of dipping your toes in the video ads game, this post is definitely worth checking out. Learn how different ad lengths perform and check out some sample costs at each length.
Google Display Network: 13 Ways to Scale Your Campaign Once It’s Profitable: Got a display campaign that’s doing everything you want it to except growing? Check out this list of tips to see if any of them can help your campaign at a profitable pace.
Beyond the Paid
Why Sitelinks Are a PPC Worst Practice: The title says it all. And I’ve got news for you….it’s right. Check out the post to get the full story and join the conversation.
Search Engine Watch
PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider: Knowing which changes to make in your PPC accounts to achieve a desired effect can be a bit tricky. Check out this post to get some insights into the correlation between Avg Pos and Conversion Rate as well as a couple other tips for effective management.
From the Engines
2014 update to Google Shopping Products Feed Specification: Google has updated their Google Shopping Feed Specifications to allow advertisers to get more flexibility when organizing their product feeds. Mobile landing page links, apparel attributes, and simplifications to item availability are just a few updates. Check out the post for the whole story.
New in Bing Ads: Bid Landscape is Now Available at the Ad Group Level: Bid Landscape, the tool launched earlier this year by Bing to help you determine bids by giving estimated costs, impressions, etc based on bid levels has now been expanded to the ad group level.