Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
All You Need to Know About Facebook Topic Data: Get the low down on what you can and can’t do with Facebook Topic Data.
3 Killer Strategies for Custom Affinity Audience Campaigns: Looking to increase your GDN performance? Check out these strategies for using Google’s relatively new Custom Affinity Audiences.
What Are Gmail Sponsored Promotions (GSPs)? Part 1: Gmail sponsored promotions were just released from beta last month. Get to knew this new targeting option and if they’re a good fit for you.
From the Engines
Drive more app installs with higher lifetime value
How Bing Ads Universal Event Tracking works with Yahoo Dot Tracking
Success Story: How Holiday Inn Express Effectively Used Humor to Reach Consumers on LinkedIn
Google AdWords via Search Engine Land
Google’s Steady Gains in Paid Search Location Targeting A Win-Win
Google Analytics Introduces Product Release Notes
From the Clix Team
Pay-per-click: The Case for Bing Ads: by Robert Brady
The SEM Post
DSA Series Part 2: 6 Tips for Making the Most of Your Dynamic Search Ads: by Amy Bishop