From the Experts
Social Media Examiner
How to Set Up Facebook Dynamic Product Ads: So you’re all set up with Google and Bing product ads, but now you want to expand? Good news. Facebook is ready and waiting for you. Check out this post to learn how to set up and utilize Facebook Dynamic Product Ads.
Verifying Phone Numbers in AdWords: June 2015 marks the deadline for advertisers to update their phone numbers in Google. Here’s what you need to be doing.
Brand Campaign Groups in AdWords Beta: One of the most recent betas in AdWords is Brand Campaign Groups. Check out the post to see what these new tools are all about.
Search Engine Land
6 AdWords Optimizations Using Dimensions Report: The dimensions tab has always been a powerful tool in Google AdWords, but are you getting everything out of it? Give this post a read to find a couple additional ways to maximize the Dimensions tab for you accounts.
Is Your Account Leaving Money On the Table From Lost Impression Share? Impression share has been around for a while, but not all marketers pay as much attention to it as it might deserve. Check out this article to see what you could be missing if you’re not at 100% impression share.
The Complete AdWords Audit Part 12: Google Shopping Campaigns: In the latest post in this fantastic series Google Shopping Campaigns are up to the plate. Get the why and the how of Google Shopping campaigns and a full audit checklist.
Facebook Ads Split Testing 101: A/B testing is a commonly accepted best practice in all PPC marketing. Check out this article to get a start to finish guide to executing a proper testing strategy in Facebook Ads.
3 Practical Tips You Can Take Away from AdWords Search Funnels: As marketers become savvier, it becomes clear that not all conversions are created equal. Check out this post to get the low down on how to use AdWords Search Funnels to identify areas of improvement in your account.