AdWords Editor: Shared Sitelinks

We all have those “doh!” moments (some more than others), where we knew there was a faster method to make changes to an homer-computer-dohaccount, but we don’t think to utilize it in the moment. I had that moment last week after spending a large chunk of my day adjusting ad group-level sitelinks in a medium-sized account. Afterwards, a coworker kindly reminded me that I could have simply used AdWords Editor’s Shared Library. Remember that “doh!” moment I mentioned earlier? Yeah…. So I realized I could potentially save someone else from the same fate. Whether you’re a seasoned veteran or a newbie just learning the ropes, it’s never a bad idea to brush up on the tools designed to make our lives easier.

Here are the ways you can utilize the Shared Sitelinks feature in the Shared Library of AdWords Editor to its full potential:

  • Add a sitelink to multiple campaigns easily.
  • Add, change or remove multiple sitelinks.
  • Apply sitelinks to multiple campaigns & ad groups.

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The button “Add Shared Sitelink” will get you on your way to adding a sitelink that you want to apply across multiple campaigns or ad groups with one swoop. You also have the option to add the extended sitelink format but it’s not required if you don’t want to add the description lines.

If you’re looking to add multiple sitelinks, use the “Make Multiple Changes” button to utilize AdWords Editor for what it does best – bulk additions and edits. Here you have the option to add, update, remove or replace sitelinks. Being able to add the same sitelink to multiple campaigns can be handy if you have multiple campaigns or ad groups that have a similar focus. It is important to remember that if you edit a shared sitelink, you’ll edit it across all of the campaigns or ad groups associated.

The “Associations” button will allow you to add sitelinks to as many or as few campaigns or ad groups as you want with a minimal amount of work. (This is where I could have saved some major time). You can also utilize the search function to quickly filter out unnecessary ad groups and campaigns.

The Replace/Append/Change Capitalizations button is also available should you need to quickly change a few words. This is especially helpful when you’ve shifted your campaign goals and say are now targeting “boots” instead of a more general term  like “shoes” but are using the same landing page. This button can help save you from recreating sitelinks that already exist but just need some freshening up.

I think the ability to quickly update and add sitelinks is one of the most useful features of the Shared Library in AdWords Editor. If you have any suggestions to share on sitelinks in the Shared Library, we’d love to hear them in the comments below.

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