From the Experts
3 Tips You Need to Know Before Creating Bing Shopping Campaigns: Bing recently announced their answer to Google Shopping Campaigns in the form of their own Shopping format. Although these aren’t available to all advertisers just yet, there are some key differences between BSA and Bing’s current Product Ads that you should be aware of before you dig in.
Advanced AdWords Scripts – Harder, Better, Faster, Stronger: SMX Advanced: Not able to attend SMX Advanced this year? No worries. If you were really wanting to attend the session on AdWords scripts, Marketing Mojo’s got you covered.
Beyond the Paid
Bid Management: Is It Even Still a Thing?: With a title reminiscent of John Oliver’s “How Is This Still a Thing?” segment, this article tackles bid management and how it’s potentially not needed given the current technology available. Check it out.
6 Ways to Fix Disapproved Product in Google Shopping: Product disapprovals can happen even to the most cautious of advertisers. Check out this post to get some “tips” (his quotes, not mine) on how to deal with these disapprovals.
3 Landing Page Metrics that Actually Matter: Landing pages have a huge impact on PPC performance, but conversion rate is not the only factor that can show success. Check out this post to make sure you’re not being myopic with your landing page stats analysis.
How PPC Strategy Differs on the Search Network vs the Display Network: Not all targeting types are created equal. And the audience you reach with them can vary widely. Check out this post to get a better understanding how to treat each of these networks and their users.