From the Experts
Setting Proper PPC Expectations Begins During The Sales Process: Sometimes the most difficult thing to do is set real world expectations for clients. The best time to do it is right at the beginning of your relationship. You’ve got the least to lose at that point and it will set the tone for the rest of your time together. Check out this post for tips on how to set the stage early with proper expectations.
Google Dynamic Search Ad Headlines So Long They Look Like Organic Links: For realz though. Some of these headlines are effectively taking an entire ad and placing it in the headline. But these are dynamically generated by Google, so what can you do to take advantage? Check out the post for ideas.
Search Engine Journal
5 Retargeting Ad Platforms You Need to Explore Today: Struggling to find a retargeting platform you’re in love with? Check out these five and see if one fits the bill!
Practical Conversion Tips For Creating Mindless Forms: Let’s be honest, forms can be the most boring part of your landing page. And as this article alludes to, they kind of should be to get solid conversion rates from them. Check out this article to learn more.
123 Placements to Block on the Google Display Network: Determining a placement’s quality can vary from advertiser to advertiser, but on occasion there are some that just aren’t great. Check out this article for tips on optimizing campaigns as well as the list of placements you should exclude.
Search Engine Land
Get Your High-Performing Ad Copy Today! Buy Now!: No matter what some people think, ad copy writing can be difficult if you’re 1) not the creative type or 2) stuck in a rut. Check out this post to get ideas about how to knock out that ad copy like Don Draper.