From the Experts
How Policy Updates Helped Increase Conversions by 34% – The Importance of PPC Diversification: Staying on top of advertising policies is always a best practice to keep you out of hot water, but this article takes it a step further. By staying on top of advertising policies and always being able to shift strategy accordingly, the team was able to increase conversions despite a large initial loss. Read the article for more info.
Group Twenty Seven
What You Should Know Before Getting Into International PPC: Jumping into an international PPC campaign without proper knowledge of that countries language, advertising policies, or cultural differences can spell disaster for your performance. Check out this post to get tips on how to best expand into international PPC campaigns.
4 Tips to Optimize Your Gmail Sponsored Promotion (GSP) Campaigns: Tried the new fancy Gmail Sponsored Promotions targeting type? Need to get a performance boost? Check out this post to find out how.
Amending the Alliance: A Sneak Peek into Yahoo Gemini’s Ad Enhancements: Yahoo and Bing recently altered their Search Alliance and the writing is on the wall: we’re on our way back to a three party system. Give this post a read for thoughts on the future as well as stats.
106 Amazing Words that Sell for PPC Advertising Copy: Writing ad copy day in and day out can wear on anyone’s creativity. Check out this list of key words and phrases to help get those juices going again.
How to not be creepy with display ad retargeting: Let’s face it, display retargeting is often considered a very creepy thing to most internet users. Although the targeting option opens itself up to that criticism, there are ways you can adjust your strategy to stay out of people’s nightmares. Check out this post for some tips to reduce that creep factor.