From the Experts
Search Engine Watch
Competitive Insights Tools for Paid Search in AdWords and Bing Ads: The competitive landscape for each advertiser is constantly changing and can be hard to keep track of. Luckily there are a few built in tools out there to help keep your enemies close. Check out this post for a great list of those tools.
Why the Case Study Needs to Die When Selling PPC: We all love a good case study, but should we? What purpose to they serve when selling PPC and is it really the best tool? Check out the post for more.
How Listening to Phone Recordings Can Increase Your PPC Conversion Rate: Not all conversion rate strategies come just from moving pieces around on your landing pages. Check out this post to get some ideas based on your incoming sales calls.
7 Ways to Learn Conversion Rate Optimization Like a Boss: We should all be looking to continually improve our conversion rates. But at times we can get myopic about where we learn. Check out these 7 resources for conversion rate optimization that may or may not have been on your radar before.
Search Engine Land
Cross-Account Negative Keywords & Other MCC Tricks: Google recently updated the way MCC account interact and manage with individual accounts. Managers can now pull strings in their accounts without leaving the MCC level view. Check out this article for more.
From the Engines
From the Clix Team
A/B Testing and Optimizing Your Landing Pages by Joshua Stone