From the Experts
Search Engine Land
Advanced Optimization of Google Shopping Campaigns: Google Shopping campaigns are a popular tool in the PPC world, but many advertisers are failing to set themselves apart from other advertisers. Check out this expanded look at an SMX presentation to get some ideas to take your campaigns to the next level.
Search Engine Watch
AdWords Scripts Discovery – Pause and Enable Ads Based on Date: Attention holiday shoppers, here’s an AdWords script to make your holiday advertising just that, much, easier. Check it out!
Search Engine Journal
5 Ways to Use the 80/20 Rule for AdWords: The Pareto Principle is a very common tool used to identify areas of strength and weakness. Check out this post to find five strong areas of your account to take advantage of.
Sell Your Software in a Single Page: Learn from These SaaS Landing Page Teardowns: This is the best kind of practical post out there on SaaS landing page optimization. Real world practical examples from companies you may (or may not) have heard of with full critiques from the conversion specialists at Unbounce. If you’re selling SaaS and want to get some landing page ideas, you’ve come to the right place.
How to Repurpose Content into Conversion Driving Machines: As PPC pros, it’s part of our job to help clients increase conversions. But that doesn’t stop with simply setting up landing page tests. In many instances, clients rely on us to help them develop those tests. Here are some great ways to use existing content to drive those conversions.
How to Develop Buyer Personas for Facebook Ads: Facebook is the land of personal targeting goodies. Run through this exercise to not only identify age and gender, but also many key other targeting factors for your next Facebook campaign.