My SMX East Presentation: Winning at Mobile

Last week I had the pleasure of speaking at SMX East on the topic of mobile marketing with Aaron Levy of Elite SEM and John Busby of Marchex.

The goal of this session was to go beyond the typical “Don’t forget to target mobile – and don’t forget mobile ads and sitelinks!” into the nitty gritty of mobile targeting strategies and tips. I had a blast and, between the three of us, we covered quite a bit of content.

In case you missed it, I’ve embedded my slides below. The key highlights include:

  • Proximity targeting: how, when, and why to use it.
  • Targeting based on interests (understanding what your consumer’s location says about their wants and needs).
  • Layer audiences and demographics to focus media.
  • Considerations and tips for messaging and tracking.

For full effect, (and more great content!) you should also check out Aaron’s slides and John’s slides!  Now go forth and win – it is the year of mobile after all. 😉

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