From the Experts
Are Your PPC Ads Plaid and Your Landing Pages Polka Dots:
Do your keywords match your ads that match your landing pages? There are many places to lose a potential customer in the PPC process. Read this article to see how to keep your potential customer engaged.
Ever have one of those days where every task takes forever? You just know there has to be a faster way. That was me a few weeks ago with dayparting. Check out this article to make your dayparting less tedious.
Quickly Target Your Holiday Products in Google Shopping:
Cue the Christmas Music, just kidding. Although it’s too soon for Christmas Music, the holiday season will be here before you know it. Start prepping with these great tips for your Google Shopping campaigns.
Search Engine Land
New: Use Location in Adwords Ad Customizers to Auto-Talior Ads Based on Where Users Are:
Adwords announced this week that advertisers will now be dynamically insert location into Ads. This will make it easier to tailor location to the user you are reaching. Read this article to see how to implement this new tactic.